Every urban consumer should have received text messages about discounts in shopping malls and supermarkets. This type of text message is something that consumers are happy to accept. It should be as affordable as possible for basic necessities of life. Especially young and fashionable women are particularly fond of this type of text message. Therefore, SMS marketing in the retail industry has become the most classic and effective SMS marketing case.
Let’s look at two actual cases:
Beijing Shuangan Shopping Mall’s mobile phone group text messaging has six major functions
"Dear customer, thank you for your support to our mall. We will hold a discount and gift event for the whole store. The discount is huge, starting from 40% off. Welcome to visit us.
In Beijing, more and more shopping malls and supermarkets have chosen this SMS marketing method to communicate with customers instantly. Ms. Wang, a VIP member of Shuang'an Shopping Mall, said: "I like shopping, but I am usually busy with work and have no time to pay special attention to promotional shopping news in newspapers and periodicals. The membership SMS service allows me to know the discount and promotional news in the mall in a timely manner. I feel good about satisfying my shopping cravings without delaying my work. ”
Shuang'an Mall's application of mobile phone text messaging is not only convenient for customers, but also convenient for itself: it can be specially made for VIP users and credit card users of the mall, and can realize event information notification, VIP card inquiry, credit card information inquiry, SMS lottery, etc. Six major functions: customized services and customer surveys. At the same time, merchants can effectively track and analyze users' consumption behavior, habits and needs based on users' personal information and received and replied text messages, and then conduct in-depth mining of the mall user database.
2. A food company in Beijing used mobile phones to send mass text messages to sell out all its inventory.
A food company in Beijing mainly deals in famous and high-quality specialties from all over the country. The boss of this company has a wide range of social connections and many customers. He usually has a lot of information that needs to be sent to customers in a timely manner. Our group text messages on mobile phones have brought him great convenience.
Once, the sales of certain waxed foods of the company were not very good, and there was a lot of inventory. These foods were about to reach their shelf life. If they were not sold in time, they would cause great losses. At this time, the boss used the SMS platform to notify new and old customers of the discount sale of the waxed food as quickly as possible. The results were very good that day, with more than 50 customers coming directly to the door, and customers who made reservations came There are hundreds of them, and within a week, the cured food has been sold out.
This food company frequently uses the text messaging platform to:
A release of new products. For example: "Dear customer, hello! Our company's latest products have been newly launched, welcome to inquire."
B internal notification. For example: "Attention all employees, the company will hold a sales seminar for all employees in the near future. Please prepare in advance."
C SMS customer service. For example: setting up a text message customer service center to receive feedback from customers in a timely manner.
D customer follow-up survey. For example: "Dear customer, hello! I wonder if you are satisfied with our company's products. I hope you can give us your valuable opinions and we will do better!"
E customer care and improve company image. For example: "Dear ** customer, hello! Thank you for your long-term support to our company in the future! On this New Year's Day, ** Company wishes you a happy new year! Every success!"
FCommunicate with customers promptly and conveniently. For example, "**, Hello! The mass introduction you requested has been sent to your email, please check it."
G customer classification management. Classify and manage all customers and keep customer tracking records.
The above has also verified the value of SMS marketing in the field of people's life services. People need useful, convenient, and nearby price information, discount information, and notifications for daily necessities. In these areas, SMS marketing has gained widespread recognition.
Author: Senior Marketing Consultant, Beijing Rulin Network Technology Co., Ltd. MSN [email protected]
Beijing Rulin Network Technology Co., Ltd.—Internet marketing experts around enterprises. (Reprinting is welcome, please keep the source and author of the article consistent with this site www.rulin.net/blog)