Below I will introduce some free online promotion experience based on my own experience for your reference.
1. Online promotion is based on facts
I have been doing online promotion since 2007, and I have found that it is very different from the original traditional marketing. The first thing I feel is that online promotion is an industry that is entirely based on customer orders, because the effect of online promotion can be completely reflected in the real world. Your site traffic, customer phone visits and direct negotiations, as well as other parameters to test the promotion effect, such as how many people registered, how many people purchased, and the cost of each customer are all clearly known. Those vague effect evaluations that rely on celebrity endorsements and enhance brand awareness and reputation to measure advertising effectiveness pale in comparison to online promotion.
2. Find the target audience
Products and services are positioned with specific target audiences, there are no blind products and services. Similarly, blindly conducting online promotion without addressing the needs of the product or service, without focusing on the characteristics of the product or service, and without analyzing the characteristics of the audience will definitely be in vain. For advertisers, it is a waste of time and money, and it is also a waste of resources. The first step to achieve good publicity results is to analyze products and services, analyze the characteristics of audience groups and individuals, and achieve precise goals. This It is the first step to do a good job in online promotion.
User analysis generally includes factors such as gender, age, education, occupation, region, and professional experience. Of course, online behavior and online habits are also very important.
3. Rigorous and detailed execution plan planning.
The planning of the plan is based on a series of market research. After determining the target audience, it also analyzes similar competitors, industry conditions, etc., and analyzes the online behavior of the target audience. Based on the above work foundation, it is targeted and step-by-step. Formulate and implement planning plans, integrate various network resources, forum postings, press release releases, video dissemination, and other online promotion tools, comprehensively plan various publicity details, and maximize the executability of the plan. Only in this way can we Achieve the expected online promotion effect.
The planning of the plan should leave room for changes. Any plan may change with progress, so the setting of the plan is also malleable and plastic.
4. Channel construction and complete execution and monitoring.
Once you have found the target audience and have a planning plan, you need accurate channel construction, because channel construction is a quick way to deliver products and services to the audience. You must find a convenient and smooth release channel, and at the same time, you must also carry out online promotion. Conduct comprehensive monitoring to ensure strong execution at each stage and timely adjustments to promotion strategies and revisions to promotion plans. At the same time, the promotion execution effect of each stage is monitored and evaluated. If it does not meet the effect or has problems, it needs to be adjusted at any time. Only in this way can the purpose of online promotion be carried out step by step, and ultimately promote product sales and enhance the online popularity of products or services. , let search users find the products or services we need to promote as soon as possible.
The above methods are all theories derived from practical experience. I hope I can get to know you all deeply!
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