1. Text link advertising: Write a paragraph, link the paragraph to the company's website, and place it in the corresponding sections of major portals. If users see and click on it online, they can browse and view it on the company's website. Industry insiders have done statistical analysis on the click-through rate brought by this kind of advertisement. On the homepage of China's largest portal, it claims that there are tens of millions of click-through rates every day, but the actual number of clicks is about 1,000, and the price is very expensive. This method is suitable for giant companies with deep pockets. The purpose is not to bring orders through connections, but to ensure the spread of their brands to the outside world.
2. Search engine result login: Search engine login means paying a certain fee and then being included. Ordinary inclusion: "Only your website is guaranteed to be included, ranking and position are not guaranteed." Obviously, the promotion effect of this type of inclusion cannot be guaranteed, and of course the charge will be cheaper. Search engine results login does not cost much and is a form of online promotion suitable for small businesses. However, due to the flaws in the service model, its effect is unstable and it is not the best choice.
3. Search engine result text chain: The reason why it is impossible to evaluate the effect is because this method has just been launched. The advantage of this method is that it is more focused on target customers. For example, if a user searches for "chair", the results he searches on the search engine are companies related to "chair". Since the charges are based on the length of placement time, the disadvantage of this method is that users do not know how many people have followed and viewed their website, and they do not know which order was brought about by this.
4. Search engine bidding ranking: Search engine bidding ranking is an Internet promotion service that has become popular around the world in recent years. There are similarities between bidding ranking and search engine paid login, but they are very different in nature. They are similar because they both use search engines as a platform for promotion. It is essentially different because PPC does not charge based on the length of ranking, but based on the actual number of visits brought to the client's website. The charging method of bidding ranking is to record the number of effective clicks and charge based on the number of clicks. Therefore, this is an online promotion service that truly charges based on results.
5. Email marketing: The so-called email marketing means that a company purchases a database of email addresses and sends its own and product information via email. To the email recipient, this is spam. It is impossible to talk about the advantages of this marketing method, but there are many disadvantages. The first is that the goal is not clear, and it is basically a form of casting a net. Secondly, because recipients hate spam and delete such emails when they see them, the effect is even less effective. Many people have set up anti-spam systems and do not accept such emails at all, which does great harm to the company's brand. It is immeasurable and it is recommended not to adopt this marketing method.
6. Online picture advertising: Online picture billboards are very similar to advertisements in traditional media such as newspapers and magazines, and are easy to understand: when netizens browse a web page, advertising banners, buttons, etc. placed on it will appear, thus being people see. Generally speaking, the better the location where the online image appears, the more expensive it will be. However, in general, online image advertising is suitable for companies and products with large advertising budgets and a wide range of target customers, such as "mobile phones", "computers", "common medicines", "health products", and "cars" Wait, if your business does not fall into this category, it is best to choose this online advertising format carefully.
Original text: http://www.wenfor.net.cn