Packaging promotion method, this is the most common promotion method. Whether you see movie posters when walking on the street, or see slogans or patterns on electrical appliance cartons at home, these are all packaging promotion methods. The most common way. But how to use this method is also a skill. Let me give you an example first. "Express delivery" should be familiar to many people. I believe many people have bought things on Taobao and received items delivered by express delivery. Its profit method is Charge you or the seller a courier fee, but the human mind is infinite.
There is a small express delivery company that takes advantage of the characteristics of express delivery: delivering items quickly (the express delivery scope of this small company is city-wide, not nationwide) and completely changes its operation mode, free express delivery. As soon as its free express delivery came out, it received more attention. It is welcomed by many people and many people use the services of this express company. Free express delivery? But you will be confused about this. How does it make money? It uses packaging and publicity to earn advertising fees. What is its method? The express items it uses must be packaged. Originally, their company only purchased packaging bags and boxes from other companies. Now it has set up its own packaging production group to produce some of its own DIY packaging. Bags and boxes, coupled with advertisements, earn advertising fees from advertisers. Since its express delivery is free and there are many users, there are more and more advertisers and the development is getting bigger and bigger! (As soon as this method of it appears, Many small companies have also imitated, but they are no longer as successful as this company. Most people will only think of the express delivery company at the beginning, so innovation is very important. This example also illustrates to us small webmasters that we must learn to change. , choose different methods based on your own situation, and more importantly, of course, be original)
After the examples, let’s talk about our methods as webmasters! Let’s talk about a small method I used in the past. I used to have a sales website, mainly selling clothes. At the beginning, the website users were very small, only a few people. Ten people are using those group messaging software to get the promotion effect (for friends who want to strengthen their websites, it is better not to rely too much on this method. The effect is not very good. It may have been good in the past few years, but now it may have the opposite effect. Effect) I was so disappointed at the time. I didn’t know much about website knowledge, and I didn’t know where to start promoting it or where to go, but I persisted. (Persistence is victory - I will say a few articles about it every day to increase my confidence) I go to forums related to website knowledge every day and read a lot of other webmasters’ methods, experiences, and insights. I keep reading and reading, and slowly I learn to choose the most effective promotion method based on my own situation. When I was promoting my clothes station, there was a large commercial plaza selling clothes and a small packaging studio not far from my home.
Then I started to plan my publicity plan. First of all, I went to the commercial plaza to find out more about it. I asked some shop owners about the origin and price of the packaging bags. I concluded that some of the packaging of clothes was in the purchase of goods. Wholesalers sometimes provide them for free, but many shop owners say they don't have enough and have to buy some extra. After finding out this situation, I immediately went to the packaging store not far from my home to ask. I came up with "Garment bag series: PP bags, PE bags, BOPP bags, BOPP/CPP composite bags, square bags and other high-end and high-end boutique packaging bags. Price: 0.10 yuan/piece." I thought it was quite expensive at the time. But I still decided to give it a try, so I ordered 2,000 pieces. The boss gave me a 20% discount, totaling 180 yuan. I will design the packaging bag and provide it to them!
Soon the packaging bag was ready. I divided it into 100 pieces and got 20 pieces in total. How to send these slogans to the owner of the clothing store was also a problem. Another day later, I went to the packaging bags to make 100 packaging bags without advertisements, and put them separately on both sides of the 20 advertising packaging bags. This protected my advertisements well, and finally decided to send them for free. When I went to those stores, it was a sunny morning and I was dressed so handsomely. The clothes are a bit like the staff at the commercial plaza. I choose the morning, when the store has just opened and there are no customers, so I go to hand out the goods from store to store. When I hand out the goods, I say "the plaza will send packaging bags". Maybe it's because I dress like the ones from the commercial plaza. Either the staff or I was too handsome, so they didn’t refuse. . All of them! I was very happy at the time. When I got home, I kept staring at the traffic, but there was no change all day long, and my mood fell to the bottom again. I felt so disappointed... The next day, it was the same... The third day... Day 4.. Same thing. There was no hope for this method... Until the fifth day... the number of user registrations gradually increased, and I immediately conducted a website poll "How did you know about this site?"! I got a lot of ideas from the packaging. arrive. My mood immediately brightened up, and I made back the cost of the packaging bags on that day (it wasn't much, but it was a start), and I started printing more packaging bags after that. Sent to all the clothing stores. After posting more and talking, the shop owner became familiar with me, and the other ordinary packaging bags used to cover the advertising bags can be omitted.
The previous example shows you that you need to be "one step ahead" when appropriate, learn to be flexible, and learn to draw inferences from one example. These examples may not be relevant to your website, but if you read too many articles, your vision must be broad, and you may be able to gain Inspiration! (Finally introduce the spider to the new site http://www.wohaa.com/)