question:
1. Website address: www.yunxianren.net
2. Website establishment time: last year
3. PR value: 2
4. Website type: local forum
5. Website positioning: a communication space for local people
6. Questions for consultation: The forum is currently tepid and it is difficult to break through. Please give me some constructive opinions!!
A: How to increase website inclusion
B: How to increase traffic
answer:
Regarding the construction and development of local forums, Bingnuan’s personal suggestions:
Yun County community issues:
1. The forum has too many columns and does not have the characteristics of a local forum.
2. There are too many forum columns, which disperses the popularity of the forum.
suggestion:
1. Reduce “popular” columns
For example, columns such as clothing, clothing, food, and fashion can be removed appropriately, because such columns have no local characteristics. Discussions can also be made in other fashion forums, because other forums have more posts and are more popular. Therefore, when creating a column, you should consider: Why do others want to come to my forum?
2. Establish local characteristic columns
The website must have its own characteristics. For example, a local news website can obtain the latest local news, and the local forum must have its own characteristics. As mentioned in the first point, if a column is too popular, it is better to discuss it in other large forums. It can be modified to some examples: intra-city transaction type, intra-city information type. The details will depend on the main group of people the forum faces.
3. Add column content
You can go to some popular places to forward some content that local users are interested in. If it is a new site, you can also collect more content. Local forums don’t care too much about the number of inclusions, as long as they rank high.
4. Increase user stickiness
After the content of the forum increases, find ways to increase user stickiness. For example, add more content that users are interested in, register some female users, send more messages, and increase the virtual popularity of the forum, etc.
5. Publicity
After doing the above points, visitors will feel that the forum is relatively popular and will be interested in staying. You can consider publicity at this time.
(1)Search engine traffic
As mentioned earlier, if you do a good job ranking keywords, search engines can bring a certain amount of traffic.
(2)Forum promotion
You can post some soft articles in some local forums, but be careful not to place advertisements blatantly, otherwise the administrator of the local forum may delete and block your ID. After all, you are his competitor.
(3) Tieba promotion
Go to Baidu Tieba or other local-related Tieba and post more local-related articles to attract popularity and get a lot of traffic.
(4) Cooperate with local websites
You can exchange connections or advertising spaces with some local websites and exchange traffic.
(5)QQ group cooperation
Contact some local high-level QQ group administrators and cooperate with them in promotion. A senior group has 150 people, and 10 groups have 1,500 people. If 500 people come, the effect will be very good, haha.
The above are some tips from Bing Nuan. My local forum has been established for about a month. Because I am quite busy, I have not promoted it. Now I have time to collect some content, and slowly build up the content before considering promotion. So now, posts are automatically replied and posted, and the popularity is of course only a dozen IPs. I hope the above suggestions can give you an outlet when you are confused.
Diagnosis from: Jiangmen website optimization.