There are many online marketing methods, but not all of them are suitable for a single enterprise. The key point of online marketing is integration. After the enterprise fully understands the core methods of online marketing, the only way to win is to integrate and use these methods according to the marketing goals. Therefore, for Understanding the core methods of Internet marketing is the first step. Let’s make a skewer of these methods today:
1. SEM: SEM[1] is the abbreviation of Search Engine Marketing, which means search engine marketing in Chinese. SEM is a new form of online marketing. What SEM does is to comprehensively and effectively use search engines for online marketing and promotion. SEM pursues the highest cost performance, obtains the largest number of visits from search engines with minimal investment, and generates commercial value.
2. SEO: Search engine optimization (SEO) is to adjust and optimize the website structure, keyword selection, and website content planning to make the website appear higher in the search results. Search engine optimization (SEO) also includes website content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, image optimization, search engine login, etc.
3. Website advertising: Banner, Flash text links and other forms of advertising promotion on the website are a traditional way of online promotion. This type of advertising targets a wider range of people and is not able to lock in potential target customer groups like search bidding. Currently, website advertising is one of the main ways to make money for domestic portals such as Sina, Sohu, and NetEase.
4. Blog marketing: Blog marketing is a tool that uses blogs, a form of network application, to carry out online marketing. It is a company, enterprise or individual that uses a network interactive platform such as blogs to publish and update relevant profiles and information of the enterprise, company or individual, and pay close attention to and promptly respond to customers' questions and inquiries about the enterprise or individual on the platform, and through A strong blog platform helps enterprises or companies obtain higher rankings in search engines at zero cost to achieve publicity purposes.
5. Electronic Commerce Electronic Commerce (referred to as E-commerce) is based on the browser/server application method in the open network environment of the Internet to realize online shopping by consumers, online transactions between merchants and online electronic payments. A new business operating model.
6. Soft article marketing. The so-called "soft article" refers to using specific conceptual appeals and presenting facts and reasoning to make consumers enter the "thinking circle" set by the company, and quickly achieve product sales with powerful targeted psychological attacks. of writing and oral communication. The formats include: news, third-party reviews, interviews, interviews, and word-of-mouth.
7. Email marketing Email marketing is an online marketing method that delivers valuable information to target users through email with the user's prior permission.
8. Internet marketing software Internet marketing software is an integrated marketing tool that usually includes search engine login, yellow page registration, product information release, supply and demand information release, mass email and other functions. Utilizing the functions of the software greatly expands the scope of promotion and saves the company's manpower and funds.
Author: wilson Beijing Rulin Network Technology Co., Ltd. (www.rulin.net) Senior Marketing Consultant MSN [email protected] Rulin Network - Internet marketing expert around the enterprise (reprinting is welcome, please keep the source and author of the article consistent with this site www.rulin.net/blog