Screenshot of headline news on Chinaz homepage:
Value China Home Page Recommendation-Screenshot
Donews homepage recommendation
I remember that the first time my article appeared on the A5 homepage was due to the recommendation of a teacher from Emark Internet Marketing College. Although I only said hello once, since then, my articles have frequently appeared on the Admin5 homepage, but for For me, this is nothing to be happy about, because Admin5 webmasters usually have strong immunity to advertisements and soft articles. Later, I learned from an editor at Admin5 that Admin5 would not care about the articles of newly registered users at first. If they were recommended by acquaintances, they would "take care" of them, but they would not always appear on the homepage. The key is the originality and originality of the articles. Readability, original articles that are helpful to the webmaster and recommended on the homepage are a must.
Today, I am really surprised to be on multiple homepages of Chinaz.com, Admin5.com, Value China, and DoNews community websites at the same time. Because today, as usual, I posted an article one by one on some portals and community websites such as Admin5, Chinaz, iResearch, etc., and submitted it. Because of the weekend break, I posted the article I wrote the day before Submitted. Maybe when you see this, many people will say that I am good at what I get, but it doesn’t matter. The purpose of writing this article today is to share my mood today and what I understand, know, and think can help you. This article appears on some websites , community portal homepage, or be recommended or refined, methods and experiences that make editors favor your articles more.
The article "Lu Xiaodong: A Brief Talk on China's SNS Community Marketing" can appear on Chinaz.com, Admin5.com, Value China, Donews community homepage, etc. Under normal circumstances, an article will appear on the homepage of several websites at the same time or be recommended. The theory is that there shouldn't be any big problems with this article. It can't be such a coincidence that so many editors today have misread it, right? I would like to emphasize that my overall feeling about this article is that it is a bit messy and has no chapters. When I was writing, consultants around me would make phone calls from time to time. Generally speaking, the surrounding environment was not always quiet, and my thoughts would occasionally be interrupted.
Before writing this article, I originally planned to analyze the development trend of the 5GSNS community. You can see it from the article page address alias and the content of the first part of the article. However, after writing it, I found that the scope of the content was too broad. There are many SNS involved, and they are relatively general talks, so in the end, it was renamed simply as a brief talk: Chinese SNS community marketing. The main reason why I added my name, Lu Xiaodong, is that some time ago, because Baidu demoted the rights of my blog, I wanted to optimize my name. Today I saw that Baidu put my name first. I was very happy. It has indeed had this effect. very nice!
Having introduced the ins and outs of writing this article, let me introduce below my overall evaluation of this article after it was recommended and selected as the headline on the homepage:
I believe this sentence must represent the deepest thoughts of most webmasters: the ultimate purpose of blogging and posting articles is nothing more than to promote your own website or blog, so that others can see the articles you write and start to know you. Follow you and recognize you, but in fact, today I came to a conclusion from the source analysis of 51 backend statistics: articles recommended, refined, and made headlines on the homepage may not necessarily attract the attention of others, thus generating clicks between sections. , contribute IP and PV to your website or blog. Of course, this is my subjective consciousness, and there may be many reasons for it. For example, the webmaster is not very interested in the future trend of SNS, or the editor's personal preference is contrary to the inner needs of readers.
My subjective guess is not supported by actual data, and the data I have seen does not come from Chinaz and Donews. The objective analysis is like this. The article is readable, but at the same time it is not instructive enough, and the conversion of the article in the later period is not done well. For example: the original address I left behind became an inactive link after being reviewed by the editor of Chinaz. Who copied the link address, and then Did you check it on the browser address? At least I personally would not do this. There is almost no link in the entire text that can directly go to my blog. This is understandable because there is no data.
Of course, you can also understand that I am trying to comfort myself. Today’s article became the headline news of Chinaz and it did not bring any traffic to my blog. According to the analysis of Chinaz traffic viewing tool, Chinaz’s daily traffic reaches more than 1 million. In the absence of output links, the effect is conceivable. The Internet gives us the right to change our lives. Who is willing to be so diligent and proactive? I personally think that the biggest driving force for attracting readers to take the initiative must meet any one of the five conditions: need, satisfaction, mystery, interest, and desire.
Finally, I would like to share some of my thoughts and experiences on blogging. It is actually very simple. Under the premise of abiding by the originality, just start from the content and title. I hope everyone will have the opportunity to be on the homepage of Chinaz, Value China, and Donews:
The prerequisite must be originality: many people know this, but not many people insist on originality. Blogging is very tiring, but if you can persist every day and treat blogging as eating and sleeping, I think it is very Not bad. Originality can bring you many loyal reading groups and make many friends. Original articles are not only liked by website editors, but also by search engine spiders. The more original articles have never appeared, the more attention and popularity they receive. There are many forms of originality. For example, you can read a book, and after reading it, you can write it out based on your own understanding, and the list goes on. When I first started my blog last year, because the original article brought me objective IP, I also wrote an article about originality before. You can refer to: http://www.lxdong.com/post/llfx- ycwz.html
Secondly, the topic content of the article: This is very important. One thing not mentioned above is that this article has the greatest chance of making headlines. I personally think that SNS was the hottest topic in 2009. At the 2009 Internet Webmasters Conference and the second Tencent Smart Marketing Summit all focused on SNS community marketing. You can write articles around recent hotly speculated events (such as the "Fang Jing spy" incident, Green Bay Software). I also agree with focusing on the Baidu Index when writing articles. However, if you write articles based on those, there will be some limitations. And it requires enough energy and attention. It is very good to write around these topics and have unique insights into the same thing, and express your views on one thing from different angles. It is very popular and concerned. It should be noted that some things that have been "censored" should not be mentioned again. I personally recommend writing articles that interest you and can improve your enthusiasm.
Finally, there is the title: Naming a title requires creativity. Of course, it cannot just have an alluring title without substantive content. That is the most offensive thing. Title partying is common in forum communities, but we'd better not do that. . There are three principles for naming titles: simple and clear, close to the theme, and eye-catching. This is my personal choice. It is best not to exceed 15 Chinese characters. The title naming is consistent with the central idea of the article content. A creative title can directly determine whether readers can click on it. It doesn’t matter if you don’t know how to write an article, or you don’t have to write an article in an orderly manner. Without an eye-catching title, no matter how real and readable the content of the article is, it will be difficult to make up for the shortcomings of the title naming. , which is why I mentioned the title at the end.
Of course, it’s not wrong to say that you insist on reprinting other people’s articles. Usually reprinted articles generally have certain reference value, but if the purpose of writing the article is for SEO, then you must remember to modify it and add it to the title. The first paragraph of the article content contains the keywords to be optimized. The order, spacing, and position of the keywords should be natural, rather than deliberately arranged, so that people will know what you are doing at a glance. I don’t agree with what some people say about some top writers including links and names. Links and names are the most basic copyright information. If you don’t even retain this, I think it’s a huge disservice to the fruits of your labor. Disrespectful, if you don’t even respect yourself, how can others respect you? I don’t know if this is the correct understanding. If you think it’s wrong, please correct me.
Friendly reminder: If you think this article is useful, you can forward it to 10 friends. If you think this article is not useful or very soft, you can tell 100 or more people around you: the article written by Lu Xiaodong is purely soft and completely soft. None of them are worth seeing.
Author: Lu Xiaodong Copyright Statement: When reprinting, please be sure to retain the original author information and original address, otherwise we will reserve the right to pursue relevant legal responsibilities. Thank you for your cooperation! For planning requests, copy editing, and publicity and promotion, please contact: QQ: 3287924 MSN: [email protected] QQ Email: [email protected]