1. Bidding concept
What is bidding? Simply put, it is to achieve the purpose of selling products by using website traffic. This is a process of active marketing.
2. Bidding platform selectionbidding processnotes
Currently available bidding platforms include Yahoo, Baidu, GOOGLE, Sohu, Sogou, Pioneer, Dark Horse, etc.
Baidu theme promotion costs 1,500, and Yahoo costs 1,000. For those of us who make money online, it is not very suitable. It is only suitable for corporate promotion. Our personal webmasters usually bid through GG, and open an account with GG. Only 100 yuan. There are two display methods for bidding on GG, one is search bidding and the other is content bidding. Search bidding means that you enter keywords on the GG homepage () to find the information or products you need to find, etc. Then the sponsor's link advertisement will be displayed on the right end. If you click it, an IP will be consumed, and the sponsor will You have to give GG an IP bidding fee. The advantage of this search bidding is that the IP quality is very high, and anyone who searches for relevant keywords is a real intended user. Secondly, the search engine's content matching ads are from GOOGLE, so no one will cheat.
Generally, 20~30 IP can close an order. The disadvantage is that IP consumption is very slow, so you need to look for more keywords. This technique is explained in keyword selection. How to do content bidding? If you have ever done GG advertising, you will understand. If you apply for a code at GG and then put it on your website, all content ads will be displayed, and the quality of content advertising traffic is not very high. . It takes 200~300 IPs to close one order, so we set the price to generally be 0.08-0.10 per click. So what kind of search bidding can be done, and what kind of content bidding can be done? Generally, search bidding can be done in professional fields such as information, technology, machinery, electronics, etc. Content advertising is mostly done on dating websites, forums, BOKE, etc. As long as the test is successful and the income exceeds the investment, it can be operated. If you do content bidding, then minimize its temptation. This sentence has a certain truth. When doing content advertising, if you have enough keywords, it is possible to display millions of PVs a day. So we try to control the click-through rate and reduce costs.
There is another type of bidding, Alimama. Alimama has two advertising forms. One is pay per click, which is somewhat similar to GG. Another option is weekly advertising. We don’t have to think about clicking on ads. Alibaba’s technology is incomparable to GG’s, and most webmasters are currently cheating. There are also certain skills in doing weekly advertising. We also need to test the authenticity of the traffic. Some website owners have their websites uploaded through brushes. So the traffic is unreal. We put a counter on our website so that we can count the traffic. To see the authenticity of the traffic, we can compare it with PV and IP. PV is a record of others turning pages on your website. If the traffic and PV ratio of the advertising space you bought are close to each other, it means that the traffic is fake. Generally, the PV ratio of websites with content is 5:1. Therefore, when we contract advertising spaces, we try to eliminate those with low PV values. The only ones left are those with high PV. To do weekly advertising, your advertising should be tempting and tempting, and maximize the temptation. The more traffic will come, which is beneficial to our website. If you put a pop-up window, it can double the traffic. There are also certain skills involved in Alibaba advertising. That is, the advertisements you place should be as relevant as possible to the type of website. If you are selling practical technology, put your ads on websites related to entrepreneurship, business, part-time work, and employment. If you want to recruit talents, place ads on talent websites. It only appears when searching for relevant keywords.
In short, it is okay to spend money on bidding to buy traffic. As long as you make a profit between buying traffic and selling products, you can continue to invest.
Traffic can be divided into three major categories according to its value:
1. Search engine traffic (highly recommended)
1. Source: Search engine (Baidu, Google, Yahoo, Sogou, etc.).
2. Gold content: Intentional traffic with very high value, because users search for a certain word with purpose and want to see the results.
3. Traffic price: Calculated by click, except for Baidu, the price of other products is about 0.1-1 yuan per click.
4. Suitable products: real products, or virtual products such as high-commission registration, guidance advertising, such as results.com or 265 Alliance's DHC, eBay, Menke.com and other guidance registration products, the price of each product starts from 1 yuan It ranges from 7 yuan to 7 yuan.
5. Utilization method: For example, I can buy about 50 high-quality traffic for 10 yuan. Let them make a product that costs 5 yuan to register, and at least 1 out of 10 people with this kind of traffic will register. I can exchange 10 yuan for 25 yuan and get it back. If I invest 100 yuan every day, I can earn 150-200 yuan.
2. Traffic Exchange Alliance
1. Source: Click on the text or picture of the web page (Traffic Pioneer http://new.is686.com, Black Horse Gang)
2. Gold content: The value is average, the traffic obtained by others clicking on your advertisement on the web page. Waste usually occurs, firstly because of data statistics problems, and secondly because the website owner cheats and generates invalid clicks.
3. Traffic price: Calculated based on clicks, it ranges from about 1 to 8 cents. The price is much cheaper than search.
4. Suitable products: click-type ads, such as Google Adsense, Baidu Alliance, Sogou Alliance, etc.
5. Utilization method: Spend 10 yuan to buy 300-500 IPs and direct traffic to your advertising page. As long as your advertising page is attractive enough, excluding some falsehoods and waste, at least half of the people will click on your advertising. If at worst it can generate 50 effective clicks, you can still earn 30 yuan in income. Then I can earn 300 yuan by investing 100 yuan every day.
3. Pop-up traffic
Source: Your page pops up when a website opens or closes.
2. Gold content: The value is very low, and the pop-up window is a machine that rapes users. If you encounter a website that pops up N windows as soon as you open it, would you be interested in seeing what content pops up? I think most people will choose to close it immediately.
3. Traffic price: Calculated based on the number of pop-ups, the price is very cheap, about 3 yuan per 1,000 IPs.
4. Suitable products: Pop-up advertising products. Currently, there are not many pop-up advertising alliances. We recommend Qirun Advertising Alliance, where the price of products per 1,000 pop-ups ranges from 5 to 7 yuan, and you can make the difference.
5. Utilization method: At this time, you can only "collaborate" to rape the user's machine. The best and most insidious method is: add a pop-up window code to your website, and put another advertising code inside the pop-up window. Achieve dual income. Then you can get one more pop-up window with one IP and double your earnings. If you buy 1,000 IPs for 3 yuan, you can earn 5-7 yuan. If you spend 100 yuan, you can earn 150-200 yuan.
$ How do you know the traffic comes from bidding?
You can install website traffic statistics software provided by a third party on the Internet and install it on the homepage of your own website. You can check the source and IP address of users who have visited the website at any time and where they learned about the website and accessed it. Check with the statistical report provided by the search bidding self-service system, and you will know whether the search bidding billing is true and reasonable.
$ Success on the Internet can be copied, especially similar bidding projects. Basically, if you copy one, you can earn thousands of dollars a day, so I will introduce all the processes again:
1. Choose a product: It is best to be replicable, cost-free, the lowest price in the same category, and profitable. You can bid to see other people's products, then search for related products on Taobao, and then compete with them.
2. Make a web page: The web page must be beautifully made, absolutely elegant, and have friends in the company. If you are bidding, the effect will be first-class, because bidding requires credibility.
3. Purchase traffic: Go to GOOGLE or Baidu to bid. The price needs to be slowly explored. First, you must achieve the return on investment ratio to see if it is profitable. If it is at a loss, then you need to adjust the terminal.
4. Test effect: Don’t care how much an IP costs when you bid. It doesn’t matter even if an IP costs 100 yuan. As long as your profit averages more than 100 yuan per IP, it’s fine. Many friends are reluctant to increase it. The unit price is because I think that one IP is consumed for so much money. In fact, this is an incorrect psychology, because as long as it is profitable, then it does not matter what the price is, and the higher the price, the faster the traffic consumption.
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