Friends often ask me how B2B companies should promote their corporate image and products. It’s actually very simple. Just insist on doing the following three things: 1. Participate in the most important exhibitions in the industry; 2. Log in to excellent B2B platforms; 3. , Establish media release channels suitable for your own industry. The prerequisite, of course, is to improve the company's product quality, corporate culture and informatization first. Today I will have some discussions on how to choose a B2B platform.
I majored in publishing and design. Because of my interest, I became engaged in corporate information construction. Later I became the information director of China's largest medical device manufacturer. Because the production categories of the 10 subordinate enterprises are different, we only manage and guide their information construction, and do not unify or interfere with their specific implementation. B2B website applications are only a small part of the enterprise's sales process and the one with the smallest investment. Our company is a typical B2B and B2G large state-owned enterprise. For B2B applications, the model we adopt is: news at the group level, and product and technical information release by affiliated companies. Choose an excellent medical device B2B website that suits us based on the model.
The easiest way is to search for keywords such as "medical equipment" and "medical equipment" in Baidu and Google. There will be more than 40 medical equipment B2B websites in the industry (by the way, please note, this is not the top-ranked medical equipment B2B website). It is the best. The key is to look at the background, strength and reputation of the website. Logging into the B2B system casually is a waste of time, not to mention damaging your own image.) Among the more than 40 websites, the better ones are: China Medical Device Information Network (www. cmdi.gov.cn), 39med.com (www.39med.com), Medical Device Information Network (www.mednet.cn), Mednet (www.maydeal.com), China Medical Device Network (www .51ylqx.com.cn), Huicong Medical Equipment Network (http://www.med.hc360.com/), if the company has the strength, I suggest you log in to all of them. If you have suggestions for government bidding, log on to the first three websites. Because they all have some government nature, although Sanjiu Medical Equipment Network is a newly established website, it is an excellent choice with the support of rich hospital resources and China's largest health portal.
Medi Medical Network is an early excellent medical device platform. China Medical Device Network (www.51ylqx.com.cn) was established in the first half of 2008. It has 100,000 individual registered users and more than 5,000 corporate members. It is an exaggeration. It is estimated that the number of real registered individual users is within 2,000 and the number of corporate members is within 500. However, with the background of the China Medical Device Industry Association, it is worth considering if the price is moderate. Huicong Medical Equipment Network is the largest B2B portal in China after Alibaba. Medical equipment is also very good and it is very worthy of corporate login. The main news information of Sanjiu Medical Equipment Network is an excellent channel for publishing corporate publicity news and technological research and development results. I have submitted articles to their editors many times, and soon after I logged out, they were reposted by many other websites. The spread effect Better. If you not only make products, but also take into account the establishment of corporate image and brand, it is recommended that this information-based B2B medical device Hengye website would be more suitable.
Having said this, everyone probably has a clearer understanding of China’s medical device B2B websites. It shouldn’t be difficult to make the best choice based on the actual situation of your company! In fact, this application is also applicable to other industries. Yes, you can think about it.
Author: Art3 Personal website: www.art3.cn (not yet open)