Business users all want to do free promotion, but how can there be such a good thing in the world? For Internet promotion, many people are keen on SEO, but SEO is not 100% absolutely free. The time, energy and delay you spend on SEO The opportunities to make money, and even manpower, sometimes even cost you more than spending money on PPC.
Of course, bidding ranking is not 100% absolutely effective unless you use it properly:
When setting bidding keywords, try to be as comprehensive, broad and targeted as possible. For example, the following two keywords are "Suzhou Yanhuang Internet, Suzhou virtual host, Suzhou domain name registration, Suzhou enterprise website building" and "Suzhou Yanhuang Internet operates Suzhou virtual host, domain name registration and enterprise website building business." We think the first one works better. For example, if you search for "Suzhou enterprise website building", the first keyword can be searched, but the second keyword will not be searched. As a bidding ranking consumer, if you don’t want to waste money, you have to put some thought into bidding keywords.
Regarding the positioning of the bidding target, it should be positioned on the first page of the search page, and definitely not on the second page. According to statistical survey results, 60%-70% of Internet users only visit the first page of search results, 20%-25% of Internet users visit the second page, and 3%-4% of Internet users visit all results.
Regarding meta description, be sure to grasp the keywords. Let’s take a look at the following two descriptions: <meta name="Description" content="Suzhou website construction | Suzhou enterprise website construction | Suzhou domain name registration | Suzhou bidding ranking" /><meta name="Description" content="Professional Suzhou website construction |Low-price Suzhou enterprise website building|Suzhou domain name registration|Suzhou bidding ranking" />If the website described in the former is ranked first, and the website described in the latter is ranked second, I believe that the second website will be visited and the business results will be good. It is the second ranked station.
Regarding the design of the homepage, it is recommended to use pure HTML or a dynamic page without frames. It is not recommended to use FLASH, large pictures, FRAME and special effects. The 8-second rule for opening a website homepage means that if a visitor opens a website for more than 8 seconds, he may close the page and visit other pages.
Regarding the accessibility of the home page. The homepage should be designed from the perspective of marketing and customers. In a sense, the vast majority of domestic websites do not meet the standards. Many websites revoked Baidu PPC after Baidu PPC had little effect. They may think that Baidu cheated and was caused by malicious clicks. However, many netizens do not convert traffic into sales after clicking. The affinity of the website is a decisive performance. If a store in a busy city has low sales, you still have to consider the reasons from your own products, your own sales methods, and your own store.
Have prominent contact information. This is a common problem on many websites: they don’t even have an address or phone number. Is this website a personal website? Don’t you have an office address and phone number? How can you make people trust you?
Professional delivery. For example, if you are doing website construction, you should only do professional optimization and delivery for the purpose of "website construction". Don't worry about source code, source programs, and web page materials.
Regional delivery. For example, if you are building a website in Suzhou, there is no need to make a fuss about it nationwide. Because if the nationwide effect is not great, it is better to choose to launch it in Anhui Province or even the Suzhou area.
Regarding open bidding ranking clicks, it is recommended to close it between 9 pm and 9 am the next morning to avoid malicious clicks and invalid clicks.
The website administrator must be online 24 hours a day (referring to business QQ, not people).
If you agree to the article being reprinted, please include the author information: Yanhuang Internet (http://www.yhlink.com)