The success of a website greatly depends on the planning and operation of the website. Only detailed planning can avoid many problems that occur during website construction and ensure that website construction can proceed smoothly. Website planning refers to analyzing the market before building a website, determining the purpose and functions of the website, and making reasonable plans for the design, promotion, and maintenance of the website as needed, so that the website can quickly increase website traffic and establish a website brand image. Website planning plays a role in planning and guiding the construction and operation of the website, and plays a role in positioning the content and maintenance of the website.
The purpose and functional positioning of building a website:
China LED Lighting Network (www.led889.com) is a professional LED industry portal based on B2B form, aiming to create China's first-class e-commerce platform for the LED lighting industry. Based on the company's own resource advantages, LED industry leaders, with Internet talents and server equipment, are fully capable of building such a platform. The launch of the website can not only establish the leading corporate image of Yuexing Industrial Industry, but also reflect the extension of traditional industries to the emerging Internet industry market.
Website planning is carried out in three phases: Phase 1: Solving existing problems on the website. The second stage: website promotion stage to increase website traffic. The third stage: the website commercial operation stage.
1. The first stage: Solve the existing problems of the website.
The sharpening of a knife makes it possible to hew wood. Only when the foundation is firmly laid can we build tall buildings one after another. The same goes for websites. Only when the website is well constructed can it be promoted and operated in the later stage, and can it withstand thousands or tens of thousands of visitors.
Problems with the website:
1. The website is slow and the code needs to be optimized.
2. The navigation is unreasonable and needs to be streamlined.
3. The page needs to be static to improve speed and facilitate search optimization.
4. The art is enhanced and the interface should be simple, fresh and generous.
5. The functional structure needs to be optimized, and some details are not done well.
6. The membership function needs to be improved, security needs to be improved, and the interface needs to be more friendly.
7. The message feedback function of the article system is imperfect.
8. The SEO function of the enterprise database yellow pages needs to be optimized.
9. The database structure needs to be converted from Access to a large MSSQL enterprise database.
10. The search engine optimization of LED lighting network is very critical, and the current website is still lacking.
Based on the above existing problems, the Network Department plans to revise the website within three months. The results that can be achieved after the website revision are: the page is more friendly, more in line with the characteristics of industry websites, the code execution efficiency is higher, and the website speed is faster. Let the website establish the authority of the LED industry.
2. The second stage: website promotion
Good wine is also afraid of deep alleys. After completing the first phase of website revision, promotion has become particularly important. There are many ways to promote the website. Combining our advantages and resources in the LED industry, we mainly promote it through the following three methods.
1. Search engine promotion.
Properly set web page titles, tags, static web pages, site maps, keywords, category directory logins, etc., to create web pages that meet search engine inclusion standards; in addition, do Baidu search bidding rankings, with a budget of about 5,000 yuan. Why do we need to do Baidu PPC? Baidu is the largest search engine in China. In 2008, Baidu accounted for 73.2% of the Chinese search market. And 2/3 of our website’s traffic also comes from Baidu, so it is very beneficial for us to rank on Baidu’s key words. I hope the company leaders will take it seriously.
2. Website information promotion.
Commonly used methods include friendly links, mass messaging, Tieba Q&A, soft article marketing, communication tool promotion, forum signatures, mass emailing, advertising, etc. In the early stage, we can exchange some advertising spaces with some magazines, Internet and other media. Firstly, we can make full use of the idle advertising resources on our website. Secondly, we can bring some traffic to our website.
3. Promotion of internal resources within the company.
Combine the company's resources with the planning department to promote publicity, such as printing company business cards, brochures, company announcements, company name media resources, exhibition booths, etc., which can be used to promote our website, write: China LED Lighting Network (www. led889.com)---LED industry pioneer website. This has helped us save a lot of advertising costs, and secondly, it has increased the influence of our website and brought direct customer visits.
We estimate that it will take three months to implement and promote our website, and the traffic will increase to 2000-3000 IP traffic.
3. Website commercial operation
Any investment will be rewarded. When the traffic of the website reaches a certain level, we can operate it commercially and realize website profitability. Profit model: VIP membership fees, website advertising fees, and some other unforeseen profits. The columns in website operation must be continuously improved, and content management must be maintained regularly. It is necessary to ensure that the website does not harm the user experience of the website and at the same time achieve website profitability. This is the key and difficult point, and must be carefully considered.
If an industry website is well run, it can usually achieve profitability in about 2 years, with a profit of between RMB 30,000 and RMB 100,000 a year. If it's good, a million won't be a problem. Therefore, if the website is well run and you are willing to invest, the profits in the later period will be very considerable.
The above is the planning plan I wrote for the company website, to be continued...