The essence of marketing is to transmit corporate or personal information to more people, thereby realizing the function of profit or self-value; Internet marketing can deliver a very large area and can reach every corner of the world; in real marketing, most companies The area that can be realized is still relatively small; in terms of methods, I simply compared the two marketing methods and found that the methods are different and the angles are different, but they actually have the same purpose;
1. Bulk email VS mobile phone bulk sending
Email marketing is no stranger to everyone. It is a method used by many companies in the past few years. It is low-cost and has a wide range of communication. However, with the explosive increase of spam in recent years, everyone has gradually become disgusted with email marketing. Therefore, many mailboxes have already filtered a large amount of spam, so the effect is not obvious; mass mailing of high-quality and accurate customers has gradually become a way for some large websites to deepen customer impressions;
Mobile phone mass messaging is also a promotion method that has emerged with the increase in mobile phone users. The price is relatively cheap, and the sending equipment is also easy to obtain. Therefore, some units and companies have also produced a large number of spam text messages, and their disgust has been reported by CCTV But another consequence is that text messages have become a tool used by many scammers to deceive people;
2. Forum postings VS advertising flyers
Posting in forums has become an important means of marketing for many small and medium-sized websites, and the cost is extremely low. Therefore, many websites also hire many part-time workers to post posts in turn, and have achieved good results. However, most websites currently have an extremely unfriendly attitude towards advertising posts. So everyone’s advertising is also coy;
Advertising flyers actually have a very good advertising effect in reality, including many large merchants and enterprises. The delivery target can be selected, and the purpose is strong. The beautiful flyers are actually the business cards of the company; the cost of advertising flyers is actually Not low. If the delivery method is improper, the company's investment will often be wasted;
3. Blog promotion VS lightbox advertising
Blog promotion has also become a popular promotion model in recent years. A good blog is like a lightbox advertisement in a high-quality location, with large traffic and good communication effect. Blogs can use certain platforms, and you can basically start for free, so the threshold is extremely low. , the traffic is obtained entirely by its own effect; the investment in lightbox advertising ranges from high to low, and the communication time is generally extremely limited, and it is often a means for companies to promote their brands;
4. seo optimization VS channel construction
SEO optimization is actually a way to make a website friendly to search engines, especially for people who don’t know much about the Internet. People rely more and more on search engines to browse the things they are interested in; so many websites please the engines to better display themselves, so as to achieve the purpose of promotion. Professional promotion is actually not cheap, such as Baidu promotion. , the annual cost is several thousand yuan; channel construction is also a means of sales for many merchants, which we collectively call "channel merchants". They need to spend money every year to blend, market, and find channels for their products to reach end customers;
5. Online advertising VS TV and newspaper advertising
This is the easiest thing for everyone to understand. Since it is advertising, it needs to spend money. Of course, the display effect is also the best. It often requires professional advertising planners to let the advertising money be spent on the sword; I won’t explain this much.
Marketing methods are always ever-changing, and there are many, many more. As long as you are willing to explore slowly, you will always come up with colorful and complicated tricks; Internet marketing is often inseparable from reality;
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