The author often pays attention to some articles about online store promotion, and has also helped many Taobao sellers or friends who run independent stores to do promotion. Many friends have sent me letters and QQ to contact me, asking me to write some methods for online store promotion. How to promote an online store for free? Is there any good method? I based on many free online store promotion methods on the Internet, visited online store friends who are good at online store promotion, and combined with my own long-term practical experience in online store promotion. Experience and share with you how to promote your online store for free.
1. Preliminary publicity of the online store
The early promotion of the website mainly focuses on the design of the online store itself, and laying down the basic skills. Only when the foundation is solid can it be conducive to subsequent promotions. Early publicity can be considered from three aspects.
1. Positioning of the online store. Before building an online store, you must have a good positioning, have your own unique products, find a good source of goods, have a competitive advantage over others, and choose a distinctive name so that buyers can better remember it. Live your online store.
2. Online store decoration. People rely on clothes and horses rely on saddles. A good page display will give consumers a good user experience and will make consumers stay in your store longer. When decorating a store, you must consider that the decoration style is consistent with your product characteristics.
3. Online customer service and FAQ of the online store. If customers plan to buy something, they will usually contact online customer service and ask for some relevant information about the product. Therefore, they must use QQ, mobile phone, Wangwang, etc. in the online store. At the same time, there must be a FAQ on the page. Many users have similar problems. Creating a FAQ page can greatly reduce the pressure on customer service and make it easier for customers to check relevant information themselves.
2: Mid-term publicity:
1. Optimization of online store keywords. Many times, when consumers are buying things, they will search for relevant information on search engines such as Baidu, so keyword optimization of the website is a must. During the process of setting up an online store, you can optimize the overall page, categories, and specific products. Try to design words that are commonly used by everyone or the lowest price and special offer. The description of the product should also be as detailed as possible.
2. Promotion of timely communication methods. Signing on QQ, MSN, Want Want and other instant messengers can quickly publish relevant information about your online store. Join as many QQ groups as possible and publish relevant preferential information in the QQ group. But remember, don’t post as soon as you go up. Advertising, this will definitely get you T.
3. Blog forum promotion. Each industry will have its own professional forums. You can go to these forums to communicate with everyone, and set your forum signature to the relevant information of your own online store. Or start your own blog and write industry articles related to the products you sell.
4. Promotional publicity. There are many Chinese festivals, and there are also many imported festivals. Make good use of each festival to carry out promotions and publicity; the website should organize more discounts or bundled sales activities, which will bring more customers to the online store.
Three: Ultimate publicity:
Let buyers become your loyal customers. Learn to analyze the characteristics of buyers, their age, occupation, age, hobbies, etc., what they often buy on your website, and send them targeted discount information on related products; on customers’ birthdays or holidays, send them Send your best wishes, even an email; communicate more with these buyers and use word-of-mouth marketing to let these buyers bring you more customers; be sure to send some small gifts to buyers when sending goods. Gifts and promotional materials or coupons for your own website.
There are thousands of ways to promote an online store, and these are just the tip of the iceberg. I hope what I wrote can be helpful to everyone. The important thing about online store promotion is not the method, but the persistence of the method that suits you. Only execution can do it. Well, online store promotion can really see miraculous effects.
This article is promoted by Xiaopufafa online store www.shop88.org and is first published in A5. Please indicate the reprint.