There is a famous marketing saying, "Customers are God, and customers are right to use them." It is as deeply rooted in the hearts of the people as a nursery rhyme: "When I was a child, my boss told me that customers are God. Let me go east and not west, even if I hit the wall." In practice. During our exploration, we discovered that this “truth” was not entirely accurate.
Treating customers as God means that you have to be in awe of customers psychologically, and sometimes you should act like customers as three-year-old children:
Children are usually innocent and have simple ideas;
Children usually have their own thinking logic and imagination;
Children are usually moody and angry. They will be very affectionate to you if they like you, but will turn away if you don't like them;
Children usually need to be coaxed and lured with sweets rather than threatened with sticks;
Children usually like to play with each other and form small groups. They just like it if they like it, no reason is needed.
Through the analysis of children's characteristics, we will find that many website customers are like children, and website design should also be designed in the same way as children.
First of all, customers usually find your website because of a very simple need. For example, they go to Sina to read news, communicate with webmasters on Webmaster.com, use CNZZ for statistics, and use Alitong Internet calls for free Internet calls. So you need to have a very distinct theme. There is a lot of information on the Internet, and the needs of netizens are very differentiated. Don’t imagine that your website can attract all users, and you can only enter from one market segment.
Secondly, netizens have their own unique characteristics and hobbies. Some people are accustomed to Sina news being on the right side of the web page, but they don't like to go to Sohu because Sohu news is on the left. Sometimes webmasters will design web pages to be 1440*900 because their monitors are widescreen, resulting in the loss of 1024*768 customers who account for about half of the number of Internet users. Fortunately, there are some visitor details collected by the webmaster for reference. Conclusion: If you are an old and well-known website, do not easily change the visiting habits of your website customers. If you are a new competitive website, you might as well make it unique to attract some unhappy customers and segment the market.
Third, netizens like to express their opinions, but they may be too introverted in real society. Adding user surveys, voting, etc. to the website can collect a lot of useful information for improvement. However, it is too cumbersome to register and so on. You may be willing to queue for half an hour in a restaurant to wait for a seat, but it is difficult to be willing to spend a few minutes to do unnecessary registration.
Fourth, you need to give your customers benefits and sweetness, and he will like your website more. For example, your website has a lot of original content, beautiful pictures, and a lot of PPMM on it. These are spiritual sweetness, and material benefits such as Alitong Internet Telephone http ://www.alicall.com, you can get 6 to 100 minutes of free calls when you register, and Soufun.com http://www.soufun.com offers discount coupons for home purchases and the like. If there are a lot of pop-ups, Trojans, etc. on your website, customers will be unhappy and lost.
Fifth, after the website gathers a certain amount of popularity, it becomes a small group. People who like this group will introduce it to their friends. Using similar alliances and commissions to reward these heroes will bring about a win-win effect, such as The Ali Alliance will bring 20% commission to friends’ recommendations. This method has a great effect on Alitong’s ALEXA ranking rising from more than 300,000 to the current ranking of more than 30,000.
Treat customers as God or as children, just like whether to choose to be a platform or a market segment for website positioning; there is only one God for everyone to grab, and everyone has the opportunity to have their own children. Concentrate on taking good care of your own children first, and then wait until the children are strong and strong, then hug other people's children and let others cry!
Lao Yang http://www.alicall.com