Website optimization has become a hot topic in Internet marketing now, and many people have joined the ranks. Of course, some are high-level and some are low-level. Regardless of level, everyone wants to get a piece of the cake in this industry. In fact, some pseudo-SEOERs have disrupted the market, hurt many companies, and hindered the development of this industry.
When doing website optimization, one of the most basic aspects is the writing of Deion, but it seems that the more basic it is, the easier it is to be ignored and the harder it is to master. Most companies have not written Deion well, and even some very powerful ones have it. Many professional businesses also fail to write well.
In fact, the Deion written here is what appeared under the title of the website when we searched for it on Baidu. Some people think this is nothing, but from the perspective of a customer, it is a big deal. From here, customers will get their first impression of the company's image introduction and business introduction. There is a saying that "the first impression is everything", what do you think now? Only when the first impression is good, customers will generally take the next step and open your website to take a closer look.
Some corporate websites do not write Deion, so in Baidu's crawling, the content in this place appears very randomly, and Baidu robots will crawl convenient content at will. In this case, potential customers will see some content that may not be consistent with the company's image or business. Some time ago, a client wanted to create a comprehensive Internet marketing plan. After reading his website, he was shocked. Baidu showed "Copyright, etc." The client was not interested in these things.
There are also some companies that know how to write Deion, but they write it word by word, and there are many words written there. This is not correct either. It should be one sentence that can express the company's business and development direction. At this point, someone may ask: How long should this sentence be, and how many words should it be?
The maximum number of words allowed for Deion in Baidu is around 110-120, but in actual operation, it is not necessary to fill them all up. According to people's habits, generally two lines are enough, and people are not willing to read more. This sentence must be concise and short, and include all the company's main business in one sentence.
Based on my own experience and sharing other people’s opinions, I will briefly summarize Deion’s writing method and some precautions when optimizing the website:
1. Be sure to write Deion;
2. Deion must be written in one sentence;
3. It is best to keep about two lines displayed on Baidu, not too much and not too little;
4. The content must reflect the company’s main business and be clear at a glance;
5. It is best to reflect important keywords in it.
6. Entering your phone number can attract some lazy customers!
Website source: http://www.16jx.com