"Soft writing", as the name suggests, is "soft". It reflects to readers a feeling of leisure, relaxation, easy digestion, easy acceptance and recognition. Originality means creating the author himself through the author's own thinking, experience and perception. something. How to get the fee-cutters to accept it is the biggest difficulty in soft writing. Then we can learn inspiration for soft articles from the needs of consumers! When writing soft articles, everyone should think more about the development direction of the product and its influence on future generations! This is the value of soft articles, so you must First, understand your product well, discover your own advantages, and find breakthroughs.
Just like the website www.anjianmen88.com that I built, when it first started, no one came to visit it. In the end, I posted some soft articles on some forums and blogs on the Internet, but they must be effective soft articles. I made a About a month ago, the IP finally came up, and now the average number of IPs has reached about 300 per day. So I personally think that if you want a website to attract more people to visit, soft articles are very important. Someone once said that the most difficult person to understand in the world is actually yourself. How to understand yourself? Ask yourself more "what", "how" and "why": What is my website? What is the website name? What are the keywords? Who will come to my website to see it? Among them Who will become a registered user? Who among the registered users will further become my customers? Who among the customers may pay? Is the registration process simple? What problems will cause users to complain? How to solve them?
Through this series of questions, you will determine the positioning of your website, the profit model, which traffic is high-quality traffic, which you should strive for with all your efforts? Which traffic is dispensable? What kind of SEO strategy should you adopt? You may ask: What does this have to do with writing soft articles? Of course it does! And it is very important! You don’t even know it yourself? How can you recommend it to others?
Soft article writing has a central feeling (or experience) as the center; two basic points are to create demand and guide consumption. The so-called feeling is the center. Taking the health care market as an example, it is necessary to highlight the personal feelings of consumers, the feeling of illness, the feeling of treatment, the feeling of using products, etc. (starting from the aspects of hearing, vision, and touch). Be sure to write down the customer's personal feelings. You need to feel the piercing pain to make your target people enter the thinking circle you set. On the contrary, without feelings, no matter how rigorous your thinking and true your feelings are, it will be difficult to make customers' needs urgent.
Creating demand and guiding consumption are the purpose and purpose of soft articles, and they are also the details of soft article writing. How to turn feelings into reasons for consumption and turn weak needs into strong needs must start from all aspects of the content, format, thoughts and colors of soft articles. Start to make it into a well-thought-out ideological system. This is your soft article inspiration!