Website optimization and website promotion are extremely important for a webmaster. Here I will only discuss the impact of blog promotion on optimization, and how to use blogs to promote keyword rankings and bring traffic to the website. Since a blog is not like a website, we have sufficient permissions. But we are based on the existing permissions. Let’s talk about how to improve website rankings and traffic through blog promotion.
1. Fill in the domain name
Blogs generally use a second-level domain name system. The format is: blog official name/your own blog name. Although it is not a blog or a first-level domain name, due to the weight of the main blog site, it will be included quickly. Therefore, choosing a domain name as close to the main keyword as possible is of great benefit to optimizing rankings. For example, my main website is http://www.mcudata.com/, and I choose some industry words and product words, such as CPLD and FPGA microcontroller. For example, my microcontroller development platform blog: http://mcudata.blog.163.com/, the second-level domain name is also very important.
2. Fill in the title and description
The only things we can modify on the blog are the title and description. The title and description of the blog are equivalent to the title and description of the website, which is very important. Most blog titles are connected to the homepage text, which is good for your blog’s keyword ranking.
3. Select keywords
The purpose of building this blog is mainly to serve your main site, so when choosing keywords, they must be consistent with those of the main site. Select the main keyword, then search for some long-tail keywords related to it on Baidu, and then distribute them to the blog title, description, article category and tags according to the search volume.
4.Personal information
If you want to be very popular, if it's a girl, if it's a boy, you should choose the gender of the girl. Post a few pictures of pretty girls. Don't make celebrities look bad, make sure they look as real as possible. If people have a good impression of you and then become interested in reading you, then your blog will be valuable. Please fill in your personal information carefully.
5. Article classification
Group articles according to their content and the long-tail keywords found above. It is best to choose some product words and long-tail keywords with high search volume. This is how my blog is divided. I also added a small knowledge module. Rather than making the blog rigid, this can also increase inclusion and user stickiness, isn’t it the best of both worlds?
6.Module call
Set the home page to display the number of articles, format, article classification, latest articles, blog links, tags and friendly links. These are very important modules and can be arranged in a reasonable order according to user browsing, simulated spider crawling pages, etc.
7. Article publishing
You can add links to text and pictures in articles. Text links in articles are very important. Since everything is for the main site, most of the links are linked to the main site. This has two benefits: First, increase to provide guided reading; second, to improve the ranking of keywords.
The ALT attribute of an image is the only way Baidu Spider can identify an image. But what you need to pay attention to is: first, don’t add ALT to all the pictures in the article, and don’t pile up single keywords in the ALT. If Baidu considers it to be keyword stuffing, the weight will be reduced. Tags are also very important to search engines personally, which are equivalent to keywords in the website. Finally, you should update your blog frequently and treat it like the main website.
8. Friendly links
Needless to say, everyone knows about friendly links. The first link is to your own main site. Use 1-3 main keywords to link to your website. This is good for the ranking of your main site. Interlinking of blogs also has a certain effect, but it is for your blog. If your blog has a high number of visits, your website will be indirectly affected.
9. Bo Lian
Bolink is the RSS for blogs. The format for adding on-site blog links is .rdf. It also supports off-site RSS. If your main site has an RSS subscription function, it is recommended to use it. In this way, others can enter your main website through this method when browsing your blog, which expands the reader's reading area.
9.Footprints
All the above steps have been completed. After updating every day, remember to read more other people’s blogs and establish a blog group. Everyone can communicate with each other and leave more footprints on other people's blogs. You will be very fruitful. Another point is that by leaving footprints on others, there can still be connections. It automatically connects your blog title and address, so that your blog's keyword ranking will instantly increase.
10. Blog maintenance and promotion
(1) Article content
The content of the blog should focus on the theme of the main site as much as possible. If there are any activities and recent news on the main site, they should be posted on the blog in a timely manner. And indicate the source and add the source address of the article. Appropriately add main site pictures to the album, which can also bring traffic.
(2)Publish information
When visiting others, try to provide them with information about your main site. If you are familiar with others chatting on your blog, you can appropriately ask others to add links to your main site. Or the RSS of the main site. This is a little bit of my own experience on the integration of blog promotion and optimization. Hope everyone can guide me.