The promotion of most websites is inseparable from search engines, and local portals are no exception. Therefore, handling the relationship between local portals and search engines is of great significance to the promotion of local portal websites. Before the website goes online, the content structure should be set up to at least make it look like a website to others. Otherwise, even if someone comes through some kind of publicity and promotion, but the feeling given to them is not ideal, they will still walk away. Even if your website is completed in the future, there will still be many people who are dissatisfied due to previous bad experiences.
The construction of the specific content structure is related to the positioning of your website, and will not be discussed in detail here. However, it should be noted that more attention should be paid to the layout and optimization of the home page, list page, and specific content pages from the title, to the main body of the page, to the keywords at the bottom of the page. At present, some mainstream CMS in China are not doing very well in this regard. Of course, it is impossible for this kind of open source CMS to make appropriate optimizations for your website positioning and needs. It still depends more on the local website operators to explore on their own.
Although there is no unified standard for the optimization of local websites, we can still list some suitable references for everyone.
Let’s first look at the optimization of the homepage. The structure of the title can be: “Website name + brief introduction to the website”. For example, the title of the homepage of my website is: “Huangshi Life Network - Huangshi Area Life Consumption Portal”. This looks more substantial than a single website name, in which "a brief introduction to the website" also plays a role in description. Tell search engines what your website is like.
Secondly, what you should pay attention to on the home page is the distribution density of keywords. For example, my website is the portal of the Yellowstone region. Then of course I hope that the keyword "Yellowstone" can be ranked at the top of the search. Therefore, it is best that the density of the keyword "Yellowstone" on the homepage is 1% - 6% (of course, some places say it is 3% - 6%).
Then the writing of description and keywords must also be standardized. The keywords should be precise and few, and the description should be precise and short. There is no need to write a lot. Too many and too long descriptions may dilute the theme of the website. Looking at the list page below, the format of the title can be written like this: "List type + website name". For example, mine is "Huangshi News - Huangshi Life Network", and Huangshi News is a good keyword. There will be many links in the list page. Are these links absolute or relative? There seems to be no special requirement, but relative links can reduce the size of the page and facilitate search crawling.
Finally, let’s take a look at the specific content page. The optimization of this page should be the most important. Because generally speaking, most of the website’s traffic from search engines comes from specific content pages.
If the content page is news, the title can be: "News title + News type + Website name", such as "Huangshi Ming Hotel Advance Reservation of Reunion Dinner - Huangshi News - Huangshi Life Network", in this way, the news title and type are both May become search keywords. If the content page is of classified information type, this title format is easier to obtain traffic from search engines, because classified information types, that is, job recruitment, second-hand, housekeeping, etc., can be regarded as long-tail keywords.
At the same time, for the content page, you can add some promotional codes, such as "Recommend ** to your friends on QQ/MSN", and you can also add some bookmark collection codes. The first is to spread your website, and the second is to add external links to your website. The last thing that needs to be pointed out is that if your website has just been launched, there is no PR, it has not even been included, and no one is willing to be a friend link with you, then you should be like me and write more good articles. I believe it won’t be long before search engines will crawl to your website.