When you network, you will continue to publish information of one kind or another on the Internet. If you can ensure the effectiveness of the information you publish, there are two main points: one is to let more people know, and the other is to be able to make higher transactions. .
How can you make your information read and searched by more people? Pay attention to the key points
1. Select the right category of information and the region it targets;
2. Title: The title is very important, it should be clear at a glance and easy to search;
A. Keep the number of words as small as possible so that you can understand what it is at a glance;
B. The keywords are clear. Imagine what words others will use to search for your information, and use the words in the title. If there are too many similar information, your information may be ranked behind; you can also use words that only a small number of people will search for. Words may be ranked first;
C. Don’t use words that have nothing to do with the content. Searching with words that have nothing to do with the content will rank your information at the back. Besides, even if someone reads your information, it will be of no use to you;
3. Content:
A. The content should be as detailed as possible. You are not publishing a literary work. Users will not contact you if there are any questions in your information;
B. The content must have repeated title keywords, otherwise search engines will think that your title has nothing to do with the content and rank your information later;
C. You can leave your contact information in the information content. For example, if I want to promote Changsha SEO blog, it should include the URL: http://www.pyy1990.cn/, QQ, Email and other related contact information. In addition, users may search for the words "XX company's phone number" or "XX school's address", so when you leave your phone number in the content, "XX company's phone number: 12345678" will be better than "XX company's phone number: 12345678" Tel: 12345678" for better results. In short, you have to consider how users will search for your information;
statement
1. Do not submit information repeatedly. It is recommended to publish the same information once a week; do not make the text of the content very large and fancy, so that your information will not be regarded as reliable information by users; and do not include too many words in the information content. Hyperlinks; this is an objectionable behavior for any website, just like going to the door of a competitor's factory to attract customers; we will review every message, so don't assume that you can publish it by changing the title;
2. Accurately locate product information classification, such as deliberately posting product supply and demand information in company news or industry trends columns, which will give customers a sense of unscrupulousness; if you need to release information, you should accurately fill in your phone number, E-MAIL or QQ and other contact information to ensure that customers can contact you in time; the information classification must be accurate, and the region must be accurate, which can help you obtain potential customers and be accurately found by customers. Inaccurate classification or regional address will be considered by customers as false information; always pay attention to your information messages to avoid the loss of customer inquiry information.
3. If your information is advertising or business information, remember not to post multiple items a day, otherwise search engines (Baidu, GOOGLE, YAHOO, etc.) will treat it as spam according to their inclusion principles. The information cannot be repetitive; and the information title , the content must be novel; different description information must be posted; the information must be original; the information must have a certain degree of authority and readability; the information released must be complete and comprehensive; and have certain values and detail; information It must be single and targeted; in this way, it will not be cleared, and secondly, it will be well included by search engines; the title should be short, specific and accurate, and do not change the title with different titles and the same content. Deceptive practices; because search engines will intelligently determine whether the information content is the same and similar, and if the content remains unchanged, it will still be regarded as spam;
4. If you publish information with pictures, try to leave your company name and phone number on the pictures to facilitate customers to contact you and protect your information property rights.
How to make the information you publish have a higher transaction rate?
1. The information published should be described as clearly as possible, and the title should clearly state the specific name and brand of the product being sold or purchased;
2. When there are multiple accessories or products for sale, it is best to publish them separately, which is more targeted, so the transaction rate will be relatively high;
3. The product price must be clearly marked; the transaction location, contact phone number, and contact email must be stated;