As mentioned before, whether online or offline, creativity and innovation compete most for the attention of netizens. Creativity is the core competitiveness of a website. How to innovate?
Let’s start with our happy moment: “99399 make friends together, experience a wonderful life, and be happy for you and me.” There was a couple in the park having a sweet moment. The girl acted coquettishly and said to her husband: I have a toothache~! The boy then kissed the girl and asked: Does it still hurt? The girl said it didn’t hurt anymore! After a while, the girl said coquettishly: Husband, my neck hurts! The boy kissed the girl’s neck again and asked if it still hurts this time. The girl happily said: It doesn’t hurt anymore! An old lady next to her said After standing there and watching for a long time, I couldn't help it anymore, so I stepped forward and asked the young man: "Young man, you are so amazing, can you cure hemorrhoids?"
Everyone knows that innovation is a good way, but when many webmasters actually go down this road, they have no idea where to start, because innovation is not like finding a way to overcome technical difficulties. Innovation is very abstract and has no boundaries. It allows you to come up with good ideas all the time, but I feel that not just a pure idea is a good innovation. The Internet can create miracles, but it must also be conceptually based. For example, the email promotion strategy of Kaixin.com is really a good idea. Innovation, ordinary webmasters will not register only if their friends are connected, but Kaixin.com has captured the curiosity of netizens and used the six-dimensional space theory and the 20/80 law to achieve hundreds of members within a few months. Ten thousand.
There is no conceptual definition of how to innovate. It doesn’t say how to do it, but innovation also requires the cultivation of thinking and the improvement of knowledge and other aspects. A new way of thinking may sprout in different places and environments. Because everyone’s thinking is different, their location, environment, etc. are different, and the ideas they come up with are also different, there is no one definition.
But I would like to remind you of two points that may help you innovate:
The first is divergent thinking. Sometimes you have to think in the opposite direction and go in the opposite direction. For the same problem, the solution we come up with for the first time is usually the result of routines based on existing experience and knowledge. But before we implement it, we have to ask ourselves whether it is possible to do otherwise, and whether there is any other way. Sometimes we even have to face a solution that seems logical, and we should ask ourselves whether we can do otherwise. We should do the opposite. direction, what will be the effect? Often a better way may appear.
Second, don’t set limits on yourself. It is even more important for many large companies. When thinking of creative methods, you must relax, don't be stressed, don't set limits for yourself, and be free to do whatever you want. Don't immediately deny any ideas that are out of the ordinary or out of the ordinary. Record it in time so that you can discuss whether it can be realized and what the effect will be in the future. Many irrelevant ideas are often the basis of innovation. At the same time, don't listen to what others say and believe that you are completely self-centered.
Innovation is the difference between the Internet and ordinary promoters. In this information age, if you follow the footsteps of others and copy the methods of other websites, even if your copy is good, it will still be second best. You should use your brain to think of solutions, because Only good innovation can light up the eyes of netizens and attract them. Creativity is also the most powerful weapon in marketing.
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