I have written two articles in a row to promote Taobao customers, and they have received great help from many Taobao customers. Many friends have added me on QQ. In order not to disappoint you, I will continue to introduce you to a series of tutorials on how to be a good Taobao customer.
The previous article mentioned that to build a Taobao website, you must first properly position the website you want to build, so it is easier to create content. Therefore, when you create content, you should closely focus on the purpose of your website. Do it by positioning the theme. Let me help you analyze why Taobao website content is important:
1. Analyze the theme content of the website:
What does everyone go online for? Either to look good, have fun, or listen well. What to watch? Watch videos, read articles, and see pictures; what to play? Play games, make friends, and buy things; what to listen to? Listen to music. Therefore, a What content on the website is most suitable for Taobao customers? We will choose what kind of content is suitable for Taobao customers based on the above reading, playing and listening. It is very simple. If you go to Taobao more, you will understand what content is most suitable for Taobao customers. All channel pages on Taobao are not filled with a dazzling array of products, but with a variety of articles and beautiful pictures. What is the purpose? Not everyone comes to shop as soon as they go online. The main purpose of going online is to get something that stimulates their eyeballs. Although online shopping is not just for girls now, more and more boys are also getting involved. But look at what kind of information and products are mostly on Taobao. Obviously some beauty cosmetics, clothes, shoes and bags, digital products, etc. With these analyses, it will be easier for you to highlight your own themes for the content provided by your website.
2. How to create or produce website content:
For many people who have a Taobao website, the biggest headache is content and promotion. In fact, content is closely related to your promotion efforts. When many people think of creating content, they think of collecting it. In fact, what is collected is not necessarily Not good, but if you think about it, if you collect other people’s things, they are all things that others have read, so who would like them? I don’t believe that when you search for information on the Internet, when you find two articles with the same content, you You will be interested in reading the second article that is the same as the first article you read. Many people also say that being a Taobao customer is not about promoting Taobao products? The content of my website comes from Taobao products. Yes, this is a good idea, but you can continue to think about it. When all products are the same, the content will also become the same, so people who visit your website may have seen the same product elsewhere. content, and then come to your website, it is only possible to turn off the browser. So how to create the content needed for the website? Let me share with you some of my experience:
1. Reposting: Almost any website has the behavior of reposting articles, but what we are talking about here is reposting, not complete copying. Complete copying is no different from collecting. Reposting can repost some articles from other websites for conditional purposes. Filter, modify, and edit it into your own content, so that viewers can see updated content, and it is also friendly to search engines.
2. Creation: When it comes to creation, many people have a headache, saying that I have to update the content of the website every day and create, so there is so much time; many people just can’t insist on such creation, and make their own websites The content is exactly the same as other websites, so if you insist on this, then you are not far from victory. So you should spend more time on how to create some novel content for people who come to your website to browse. I believe everyone knows how important original articles are to search engines, so I won’t go into details here.
3. Re-excerpting + creation: Haha, after seeing this, I believe everyone knows that it is to re-extract part of the content yourself, and then create some of your own content in the content. I won’t go into more details. Now I will introduce to you how to do it. Please create an original and detailed description of the content.
3. How to make your website have more original content:
I think everyone knows the importance of original content. I mentioned just now that the content of Taobao's website comes from products. In fact, this idea is very correct, if you don't want to kill too many brain cells. , you can take this method, but how to do it? When many people ask this question, they think of Taobao’s product page as what it looks like. In fact, if you think about it, there is no difference. When you come to People who buy things on the website think you are Li Gui. So you should do something different from those shopping websites to guide people to shop.
1. Use it directly: As we all know, many merchants have many pictures and some text descriptions in their stores. Then you can make the pictures of the merchants and these text descriptions into an article combining pictures and text, and publish it to your own website. When going to the website, remember to give this article a nice name instead of directly taking the title of the business. Then add a link to Alibaba in the text introduction.
2. Careful editing method: If you are energetic, you can select some products of the same type and with the same characteristics for the users of your website and write them into an article. This will make it more convenient for others to buy things. As a shopping guide, you should always Provide your users with some product comparisons so that people can get many comparisons of similar products without having to go anywhere. I believe that after seeing your article for the first time, they will definitely come to you next time they come to buy something. Take a look first. Here I will give you an example: For example, now that it is summer, many girls have begun to buy sunscreen products. Then you can find several different brands of sunscreen products and compare them with words. The simple way is to take these pictures. Come here, and then introduce the sales of these sunscreen products on Taobao, what are the specifications, what is the capacity, and by the way, what level the merchant has reached. Isn't this an original article of yours? All actions are also copies. But it’s different from content copied from other websites. If you still have the energy, you can go to various websites and write reviews of these sunscreen products and how to use them. This makes it even more perfect. Of course, add Alimama’s link to the back of these products. Haha, there are ways to add links. If you directly give a link, you will also receive a big discount. Therefore, at the end of your text, you can write more euphemistic words, for example, if you like it, you can buy it on ***; if you like it, then go to the store of the merchant we recommend for you and buy it; we will do it for you Recommended *** business.
3. Picture listing method: If you don’t want to create text, you can just list the pictures of the products directly. Or add a link to the picture, so that when others click on the picture, they will go directly to the Taobao merchant store to purchase.
4. How to use your own content for promotion:
In fact, sometimes using your own content to promote your website will have better results than doing search engine optimization and keyword ranking, because if your content is original, not only search engines will like it, but people who read your content online will also like it. . Because you can get different knowledge here than other websites. Therefore, when the content you have worked so hard to create cannot be thrown online, you can also promote your original articles. For example, you can publish them on your own blog, publish them in various forums, and use QQ , MSN and other chat tools to send it to your good friends, and share it with your good friends through SNS websites. Someone here said that those websites and forums do not allow you to bring links, otherwise they will be regarded as advertisements. Haha, this is easy to handle. Then I will not directly promote the products. Can I promote my website? But the website What should you do if the connection is not allowed? Then it is time for you to start building a "brand" for your website. You can include your website name in the text description. Without a link, others will rarely think that you posted an advertisement. For example, *** (your website name, never write XX website) recommendation, *** suggestion, *** shopping guide, when these people read too many of your articles, they will naturally be curious about this** *What exactly is it? Then I will find your website as soon as I search. Of course, your website name must be special, so that search engines will have more opportunities to be ranked first. In fact, everyone can get this method from looking for Taoke products, but have you paid attention? I have paid attention. For example, many businesses put "recommended by Niuer" or "recommended by such-and-such magazine" in front of their product names. When you don’t know what Niuer is, have you ever searched for “Niuer”? So you should promote it everywhere.
Okay, that’s it for now. In fact, there are many more methods, which I will introduce to you one after another. Since this article is going to participate in Alimama’s “Taobao Customer Experience Sharing Prize Essay Competition”, I won’t tell you here. Everyone has my website and my QQ. Otherwise it will violate the rules of the competition. If you want to learn more Taobao customer promotion experience, feel free to follow my series of articles: "How to get better promotion as a Taobao customer"
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