Celebrities are extraordinary. Even "Xu Jinglei's online store only had 60 business transactions one year after it opened" has become a major news for the so-called "Old Xu defeated the online store". There is no sympathy for beautiful celebrities at all, and they are still there. She is gloating about her misfortune, but the reason is quite good, because this beauty seems to be as well-known on the Internet as she is in the entertainment industry. "In fact, Xu Jinglei already knows how to use the Internet. She opened a blog and became the number one blog with 240 million clicks. She claimed to have earned 1 million yuan in the first issue of an online electronic magazine." For a celebrity who claims to know how to use the Internet, the contrast between the past and the present is indeed a bit... Shocking.
Zhong Haibo of Yibiduo has never been a star-chaser. He is not very interested in why Xu Jinglei did not make the online store as popular as a blog. However, he can boldly say something to the beautiful Xu Jinglei: Online stores are not like this. Open.
"In the portal era of 1.0, more information will be browsed with the help of the mouse. In the user-created content era of 2.0, user participation, interaction, and creation are more reflected through the keyboard." Chen Zengguang's "Interaction: Let the Keyboard Be Greater than "Mouse" skillfully uses the difference between "keyboard and mouse" to explain the importance of user interaction in the web2.0 era. One of the goals of corporate online marketing is to increase the number of keyboard users and ultimately complete the process of product distribution.
The concept of Internet Marketing 2.0 proposed by Shanghai Huisu points out to us: Internet marketing services should not only focus on the methods and means of Internet marketing, but also focus on the transformation of Internet marketing effects, and strive to solve the problem of converting customers' Internet marketing investment into real customers. On the issue of effectiveness. The "transformation of online marketing effects" emphasized here mainly relies on the good interaction between the two parties of online marketing - website users and corporate customers. The website users are mainly the aforementioned keyboards. Customers, they use a series of conversion tools as a bridge to establish effective connections with small and medium-sized enterprises, such as customer reviews, online orders, online customer service, quick calls, etc., prompting website visitors to interact with small and medium-sized enterprises and take active measures. Of course, the way keyboard customers use keyboards can be more diversified and free of choice. The expression methods of keyboards will vary according to the actual attributes of the product and actual needs.
Xu Jinglei is indeed good at using the Internet. The high popularity of blogs and electronic magazines strongly proves her strength. However, there is no doubt that most of the clicks and visits come from admiring the names of celebrities and spying on them. Private life to satisfy their own curiosity, come and go in a hurry, even if there are a few loyal fans, at most they can express their admiration with a few numbers. After all, the cost of spreading love online is approximately zero, this is the mouse One of the common characteristics of users, which is why Xu Jinglei’s blog can make so much money in a short period of time.
Xu Jinglei's online store is engaged in online marketing. It is impossible to just hope that others will visit here. More importantly, it also wants others to take out RMB from their pockets. When the identity of fans is transformed into customer God, God's vision and requirements will be very different. It’s the same. On the one hand, the demand for products is “high quality and low price”. What’s more, the biggest advantage of online marketing has almost become low price today. “Many buyers complain that clothes are too expensive.” Naturally, few people care about it. In addition, Some people also pointed out that Xu Jinglei did not effectively use her fame to add added value to the product, which was also one of the influencing factors. What motivates keyboard users to act is profit and value. Profitability is the motivation for keyboard users to judge whether to act. Only by guiding keyboard users to actually participate in the entire process of online marketing can the goal of online marketing be finally achieved. Judging from the interface of Xu Jinglei's online store and the single type of display products, there are very few elements that can attract keyboard users. It is no wonder that it ended up with an embarrassing result of "defeat".
It cannot be denied that mouse users will be the basis of keyboard users. The steady flow of traffic brought by mouse users is an indispensable source of online marketing, and the process of turning traffic into business opportunities is the credit of keyboard users, so in the end What I want to say is: In online marketing, you need a mouse more than a keyboard. The mouse is the denominator and the keyboard is the numerator. The number of mouse users is always greater than the number of keyboard users. A good online marketing method is to increase the numerator of keyboard users as much as possible. proportion, thereby improving the efficiency of online marketing. (Zhong Haibo/Written)
It is purely original. If there is any similarity, I am willing to be condemned. Reprinting is welcome and the copyright is reserved.
Contact qq 55721783