Recently, I (Everyday Learning Network www.24s60.cn) discovered an adult toy online store called Youyi.com. I felt that the promotion idea was very innovative, so I studied it carefully and wrote down a summary. Maybe I can open the store next to it. Friends at the store helped me with some ideas.
This online store must have just been launched, and its scale is not large. The template and structure of the online store are relatively simple, and the SEO is not very good. The daily traffic is only about 100, but there are about 5-6 products for sale every day, which is already very good for a small online store that has just been launched. This transaction ratio is also very advantageous compared to large online stores. Through communication with online store personnel and analysis of the website structure, the following conclusions were reached.
1. Relying on offline stores and having experience in operating offline stores. In this case, you are familiar with the products and have relatively mature offline channels.
2 Because the number of personnel is relatively small, the management requirements are not high, and the business capabilities in online promotion may be relatively far-fetched. All online store staff spend more time on customer experience, and the communication method is not to leave messages but to interact through QQ. And the reply is quick, and some extended explanations are given. Instead of rushing for you to buy, many customers may have a good impression of the online store, and the online store staff will feel more at ease. Overall, the attitude is very good and the service is attentive.
3 people believe that the third point is their competitive advantage and provide a series of follow-up services after purchasing the goods. Let customers experience greater fun. In this way, customer stickiness will be greatly increased, and customers will also consciously help the online store to carry out vigorous word-of-mouth publicity.
In the end, I personally think that small B2C online stores have no advantages in capital and resources, so it is difficult to compete with large B2C companies in terms of promotion and publicity. However, small online stores have a relatively simple corporate structure, and the personnel and venue costs are all. It is very small, the operating cost will be relatively low, and because of its simple structure, it is also more flexible in some specific operations.
So in summary, small B2C companies should segment the market and combine their own advantages in the service context. In this way, they can avoid price competition and at the same time bring customers a value-for-money experience.
Finally, promote your group.
I hope that webmaster friends who love learning and are willing to share can come together to communicate and learn 2140330