I have wanted to write an article like this for a long time about my knowledge and techniques in Internet marketing. There is no doubt that online marketing has become an indispensable way for enterprise promotion. Moreover, in the next few years, online marketing will continue to heat up.
A few days ago, I read statistics from relevant departments, saying that Internet marketing, the most popular profession in 2009, ranked third. Internet marketing, a new thing, is currently showing strong competitiveness. The average monthly salary of those engaged in Internet marketing is five to six thousand. The average monthly income of an Internet marketing engineer is as high as seven to eight thousand.
Internet marketing contains many skills. Today, I will focus on social network marketing. We currently divide social network marketing into the following categories:
Blog categories: such as Hexun and Sina. You can also build your own personal blog website.
Wiki category: wikipedia Baidu Encyclopedia.
Forum categories: Tianya, Laggards, etc.
SNS (social network): facebook, campus, Kaixin.com, etc.
Content communityization: flickr delicicovs Douban.
Podcast category: Sina blog, etc.
Blog Marketing:
The blog marketing we are talking about here is not to open an account with some blog service providers, but to build a blog website yourself for the establishment of corporate brand and image. The previous blog is also a good choice for building external links, which can improve the ranking of the website.
Using a blog to build your own brand and image requires the blog manager or blog author to update it frequently and publish some attractive original content. The style of the article should be personalized and not involve too many professional articles to avoid affecting customers. In terms of experience, the latest developments and life scenes of some companies can also be truly reflected in the blog. Let the company appear in front of people's eyes and make people feel that it exists alive, rather than some cold web pages and words.
You can also publish some customer feedback information or publicly answer questions raised by a customer. Actively solve customer problems.
Wiki Marketing:
Wiki marketing is also about building a company's brand and visibility. In fact, in terms of the entire function of Internet marketing, it has two functions. One is to establish brand awareness and corporate image. Second, realize online sales (but not all products can be sold online).
Let’s mainly talk about Baidu Encyclopedia:
This is the Baidu Encyclopedia of our website. It contains the website's introduction, slogan, pursuit, goals, development trends, etc. This is a relatively systematic information. It plays a great role in establishing brand image. The characteristic of Baidu Encyclopedia is that it is open, that is, anyone can edit it.
However, there are still several issues that need to be paid attention to in order to make better use of this tool. The person who edited this may be the person in charge of the company, or he may be an enthusiastic netizen who knows the company well. They have compiled relevant information about the company here. As an enterprise, you must pay attention to the dynamics of this encyclopedia and keep abreast of its new developments. See if there is any bad negative information. If there is any, it should be corrected immediately with positive words. Of course, the management of Baidu Encyclopedia is very standardized and the review is very strict, so the occurrence rate of this situation is still low.
If it is maintained by the company's own relevant personnel, then the encyclopedia must be written with objective and fair factors. It must not be promotional or obviously advertising. There should also be no bad words that slander others. in order to pass the review smoothly.
Forum marketing:
If there is any place that is most conducive to word-of-mouth marketing, it is the forum. A well-developed forum has a large number of members who are active in the forum every day, learning and discussing with each other. So the forum is a very huge marketing platform. If a piece of good information can quickly spread throughout the forum and be reprinted by each other. Likewise, bad information can spread quickly.
The forum marketing I'm talking about here definitely doesn't mean posting ads in forums. Forum members and major moderators also hate pure advertising posts the most. Once discovered, they will show no mercy. The forum marketing I'm talking about is building the brand image and popularity in the forum. This requires a lot of time, and it also requires you to actively answer members' questions and help them solve difficult and complicated diseases. If your service is really useful, others will remember you and promote it to others. Over time, you will have the right to speak and credibility. At that time, if you promote a product casually, others will be willing to pay.
In addition, make good use of the links in the forum. This is also the only place where promotional text can be included.
Sns marketing:
Sns is the abbreviation of social networking site. Hence the name social networking site, which is a site with the purpose of making friends. Such as Xiaonei.com, Kaixin.com, 51. Regional ones also include city connection and so on. There are a large number of users gathered on these websites. Each of them may become your customer or a tool for re-promotion. If used well.
How to carry out SNS marketing? It seems to be the same as forums, and it also needs to establish friendly relationships. You need to actively participate in various activities on the website. Visit other people's spaces more often and participate in comments on other people's articles. Comments should be written sincerely so that others feel that you have read their stuff. Don't write meaningless words, such as, very good, good, agree, hehe, thumbs up, support, cheers, etc. (there are many such messages).
Of course, you can also leave a link to your own website appropriately in the comments, but you should pay attention to the right amount and not too much. If there are too many, you may be suspected of mass posting of links.
In short, you should treat those members on the Internet with the sincerity you usually treat your friends. Compare yourself to others, and others will value your existence. Finally accept your promotion and services.
Content community marketing:
A content community-based website does not provide content itself. The content of the website is completely created by netizens and members. Let’s take Douban as an example:
This is a group I created on Douban. On the day the group was established, 119 members joined. The name of the group is the name of the theme of our website, novel downloads, e-book downloads, and book downloads. The content of the group is also mainly provided by our website. This is not only conducive to the establishment of external links, but also contributes to the formation of brand and image.
This means that members of the group can easily become visitors to our website. Moreover, Douban itself has very high traffic. Therefore, this is equivalent to using other people's traffic to benefit yourself.
So, what is the specific effect of this marketing model? In online marketing, we often don’t talk much, but use data to speak. Data is the most convincing thing. The following is the traffic flow of the website that day:
We can clearly see that the traffic from Douban that day was 254 IPs. This is a great amount of traffic coming from external links. Second only to traffic from search engines, accounting for 5% of total visits. As we all know, the number of visits to a website is equivalent to the ratings of a TV station. Therefore, the construction of traffic is the basis for profitability.
When doing content community marketing, you should pay attention to these points. You ensure the accuracy and quality of your information or content. In fact, it is also necessary to communicate and establish friendly relationships with members.
In fact, all social network marketing requires the establishment of friendly interpersonal relationships. Otherwise it wouldn’t be called socialization.
The brand, image and influence of a website can be reflected by directly entering the URL from the traffic.
Podcast Marketing:
Podcast marketing is actually publishing relevant videos for free on large video websites. Strong companies can try this approach. As we all know, the traffic of video websites is staggering. If your video is watchable, it will have a huge impact on your business. It is equivalent to the effect of advertising on a TV station.
I think back then, when Baidu first went public, I have to admit that those video ads played a very important role in Baidu's influence in people's hearts. Friends who are interested can take a look, it is very innovative. The characteristics of Baidu (large collection volume, fast crawling, large traffic) are vividly expressed.
Okay, let’s talk about it here. The above various marketing methods are only briefly discussed. No matter what skills and strategies are, they need to be completed in practice. Internet marketing is a systematic project. It needs to be implemented as a whole to see the effect.
Finally, happily, we are finally liberated!