In China, the most common online promotion methods are Baidu promotion, Google promotion, and B2B platform promotion.
Baidu promotion is the most common website promotion method in China. Baidu is the largest Chinese search engine in China, covering about 70% of the domestic search market share. Baidu’s promotion method has always been based on bidding ranking. The previous right side of the homepage The keyword fixed annual subscription service has been cancelled. PPC is a promotion method that charges based on the number of clicks on keywords. The advantage of Baidu promotion is that it has large traffic and covers a wide range of people. As long as you are doing domestic business, Baidu promotion must be done.
Google is an international search engine with many sites around the world and its origins are relatively early. It is more suitable for customers who are engaged in export trade business. They can promote some English vocabulary and the effect is better. Google's promotion method is also bidding ranking, and the advertising position is on the right side of the page. At present, Google’s domestic market share is very low, less than 20%, and this year Google is determined to compete with Baidu to the end, because Google is recruiting downlines and agents this year, and is offering huge profits. I really don’t know if this will help the market. What a reaction.
B2B platform promotion in the country is mainly dominated by Alibaba and Huicong.com. Alibaba and Huicong.com are both engaged in e-commerce. The only difference is that Alibaba is stronger, but Huicong.com and Alibaba are not on the same level. As for the reason, in the words of Guo Fansheng of Huicong.com, it is the risk Alibaba gets. There are hundreds more funds than me, and I only have 5 million venture capital.
Whether it is the B2B services provided by Alibaba or Huicong.com, these products provide a platform for enterprises to trade products. Everyone can do business on this platform, and all those who come into contact with each other are enterprises. At present, based on feedback from customers, both Alibaba and Huicong.com platforms have more sellers and fewer buyers. Even if there are buyers, it is not your turn. How big the market is and how big the purchasing power is will directly affect the customer's income. If Tianjin Baidu (Editor: zaki) reprints, please indicate the source.