Note: SEO spending in North America is only $1.4 billion a year. According to SEMPO: 2008 North American advertiser search engine marketing expenditure data, North American search marketing expenditure in 2008 was US$13.4 billion, and is expected to rise to US$14.7 billion in 2009. The long-term forecast is that search marketing expenditure will reach US$26.1 billion in 2013.
In 2008: paid ranking advertising expenditures accounted for 88% (approximately $11.9 billion), natural ranking optimization expenditures accounted for 11% (approximately $1.4 billion), and search engine marketing technology expenditures accounted for 1.1% (approximately $140 million). It should be noted that SEO expenditure has dropped from 11.8% in 2006.
Regarding this data, management scientist Zhu Zerong said:
First: The time for excessive pursuit of SEO in China has passed. SEO is only one of the methods of website marketing, not all of it. This issue should be viewed rationally, unless it is used as a professional development for job hunting or promotion or as a personal interest. SEO is not recommended for website operators to overindulge in this.
Second: Website marketing requires a full range of comprehensive thinking capabilities, including website planning, online advertising, paid ranking search and purchase, soft article promotion, product demonstration pages, Internet consumer psychology, e-commerce and a series of comprehensive knowledge and abilities. , SEO only accounts for one of them. Even in developed Internet companies, SEO is only a department at most. People who are interested in Internet development should accumulate knowledge, study more fields of knowledge, and broaden their ideas extensively.
Third: There should be a clear concept - "If you don't have money to do SEO, if you have money, hire people to do it." Some knowledge only needs to be understood briefly, and there is no need to make it a specialized field of knowledge. SEO is such a kind of knowledge that there is no need to overdo it. In the field of advancement, it is impossible to build a successful company by simply developing SEO, because it does not have a strong market foundation at all. People and companies with a little money will consider "using money to spend on advertising". Money to make money is always the main business. According to the survey, unless the business encounters difficulties or out of strategic considerations, few people will adopt a "free" approach to marketing. Practice has proved that people and companies who always think too much about "how not to spend money" will not only have no long-term development prospects. In other words, most of them are small operators who are in trouble or need to work repeatedly every day. If this kind of thinking limitation is not broken, development will be difficult.
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