When doing SEO, the selection of keywords is particularly important. Of course, there is also a contradiction here. The keywords selected are too popular, and the people at the top are all experts. How can you squeeze in? The keywords selected are too unpopular, and the world There are only about ten people searching for your keyword, so what’s the use?
First, let’s talk about some things worth noting when choosing keywords. This is the basic work for webmasters to correctly choose keywords.
You can analyze it based on the statistical data of your own website. Generally, the statistical data contains very detailed search engine origin, keyword origin analysis and other functions. What we have to do is to study it carefully and based on the statistics in recent weeks or months. Use the data to decide which keywords you should do! Of course, you can also go to Baidu and Google to check the trending and hot lists to see which keywords are popular, and finally determine what keywords you want to do, and then optimize them specifically Meta tags and page content of your own website.
After you have a preliminary understanding of the overall situation of your website and keywords, you can focus on digging for potential keywords:
1. For popular keywords, even if it reaches the second or third page, the traffic is still very considerable.
If you have the ability, do more popular keywords. For example, the NBA was in the finals some time ago, so the average daily search volume of the word "NBA" in Baidu must be very high, and it can be regarded as a popular keyword. If you can get it on the first page, the traffic will be very considerable. As for those relatively cold keywords, even if your site can be ranked at the top of Baidu or Google's homepage, you won't get many IPs every day, because after all, there are very few people paying attention to it.
Another example is that games are a very popular keyword. There are a lot of keyword searches for various games on the Internet. You can join a web game platform called Union.popwan.com, and then add a game channel on your website to target these games. Do keyword promotion. Just the keywords of these games can generate thousands of IPs every day.
If you put the keywords of these games on the second and third pages, the IP coming from Baidu every day will be considerable. Moreover, the IPs that come here are all based on the game keywords you have made. After coming, I found that your website actually has this game to play, which is also very effective for the accumulation of IP.
2. The key to making unpopular keywords lies in the long tail effect.
If you are targeting unpopular keywords, you need to win by quantity. An unpopular keyword attracts dozens of people's attention in a day, and the traffic it brings is no more than a hundred. But if there are a large number of pages in a website that rank well in relatively cold words, then the total traffic will be a considerable number. This is the so-called long tail effect.
3. Use professional keywords that are more exclusive than others.
If it is a professional website, you can find some keywords with relatively low competition. In fact, there are currently a lot of people searching for many keywords, but there are relatively few corresponding websites and there is not much competition. For example, some words about environmental engineering, clinical medicine, etc. These sites are very professional. If you are a professional in this field, you will have a great advantage in discovering keywords.
4. Pay attention to current affairs and politics and know how to predict keywords
Pay attention to the latest current affairs news and know how to judge the direction of time. For example, keywords such as "provident fund" and "fast girl" will be quite popular for a period of time.
If possible, you must know how to predict keywords, such as fixed festivals, annual events, etc., such as NBA. The keyword "NBA All-Star" will soar several times on Google at the beginning of each year. For example, if a certain game is launched, then this Game-related strategies and introductions will be very popular.