As competition in the Internet industry becomes increasingly fierce, competition among local portals is particularly prominent. So when we operate local sites, what principles should we grasp and what strategies should we use to operate local portals well? We summarized many views in the industry, which can be roughly divided into the following points:
First, local online media are local media along with local newspapers, magazines, and radio stations, and are quite similar to them in terms of commercial operations.
Second, promotion: website promotion + ground promotion. Single online promotion is not enough to make your site known to more citizens. Therefore, appropriate offline promotion should be adopted, such as distributing discount information leaflets, or printing and distributing discount memberships. Cards are given away to citizens for free, charity activities are regularly carried out, etc., which will greatly increase the visibility of your website.
Third, information collection channels: As a local media, the timeliness and quantity of information are also very important. It would be very good to establish an information channel with other local media, such as newspaper reporters, or to cooperate with these media.
Fourth, column setting: The column should be popular and should not become a consultation station, otherwise it will not be close to life.
Fifth, profit model: Profit models generally include page advertising, membership card fees, advertising alliances, merchant franchise fees, channel naming, etc. Choose a profit model reasonably based on your own advantages.
Sixth, reputation: Doing ten good things is as good as doing one bad thing. If you want to maintain a good reputation, you cannot use any tricks to make users feel cheated. Otherwise, it will be equivalent to announcing the death of the site.
The above points summarize the general directions that should be grasped from a macro perspective when operating local websites, but webmasters must also know that "details determine success or failure", so do not let go of any details, these will be your highlights. If webmasters still have some experience in operating local portal sites, please share them!
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