As we all know: the two main sources of profit for industry websites are members and advertising. So for an industry website, especially a less famous industry website, how can it effectively sell advertising?
1. Conduct a clear analysis of the industry you work in. Find out which websites are well-known or have been around for a long time in this industry, which advertisers are mainly on their websites, and which ones are suitable for advertising on your website. Secondly, analyze where relevant companies are concentrated, and also analyze how to create advertising spaces in this industry, such as which colors to choose to look more professional. In short, for an industry website that is not well-known, you can get a lot of things by researching the better websites. In summary, learning is advanced.
2. Based on the previous analysis, learn to carefully layout the advertising space on your website. First, the advertising space must look professional. For example, if you are doing a clothing website, the advertising space needs to be more fancy and fashionable. If it's a hydraulic machinery advertisement like the one I do, it needs to look more formal. This is not difficult. You can understand how to do it by studying other websites or observing what the advertising spaces of companies in related industries look like in reality. Then arrange the advertising spaces in a targeted manner. This requires you to have an understanding of the industry. For example, I am a hydraulic machinery website. The companies that advertise more are second-hand construction machinery companies and engineering accessories companies, and they are engaged in second-hand construction machinery. There are more in Shanghai, and more in Ma'anshan, which makes engineering machinery blades. So you can put several in the same area together and use the most obvious location for investment. For example: the advertising layout of http://www.yyjx.org.cn. In this way, due to peer competition, he will contact you. In summary, it leads to competition.
3. How to reflect the value of advertising. This is very important. The advertising itself is too virtual and customers can’t feel anything.
value. At this time, you need to concrete its value. You can use search engines such as Baidu. Of course, your website situation can be flexibly handled. The greatest value of advertising is publicity, followed by sales. Of course, just relying on advertising on the homepage of the website itself is not enough. You can use Baidu to include the number of your web pages, because the website pages will be included in Baidu, so after joining us, more information will also be included in Baidu. Of course, You know, Baidu's traffic is not easily comparable. The key to this is to highlight one of the advantages of your website, and then increase your worth by using a more advantageous platform. Of course, the premise is that your website cannot be too spammy. Summed up as a sugar daddy.
4. Serve your advertisers well. When a customer advertises, it is just the beginning. How to truly bring benefits to the customer must be carefully considered. This requires trying our best to serve every customer. For example, post some posts about customer products in relevant forums every day. In this way, while promoting the customer's products, you can also promote your website. At the same time, you can avoid the disadvantages of a single promotional website and make the promotion more natural. Then I edit the customer's product information and publish it on my website. My hydraulic machinery website has set up several columns such as second-hand construction machinery, engineering accessories section, machinery rental, etc. In this way, I personally edit and classify the relevant customer information, which improves the efficiency of the website. Baidu included the volume, thereby increasing customer visibility. Etc. These are the added value of an advertisement. Doing so will not only ensure the healthier development of your website but also ensure the interests of your members. This will allow a steady stream of advertisers to come to you. It boils down to taking the right path.
Learning to be advanced is the premise, attracting competition is the goal, sugar daddy is the strategy, and taking the right path is the foundation.