Taohao.com has been open for a while, and I believe everyone is looking for sales everywhere. I'm in the same state myself, but I'm not anxious at all. People will ask me: "If you run an independent online store and no one buys your products, why are you not anxious?" What I want to tell you is: the more anxious you are, the less customers you will have. You have to learn how to promote your products, but your products must pass the test. Otherwise, others will think that although the stuff on Taobao is cheap, your stuff is expensive, but the cheap stuff is not good. If you make others feel this way, you are not far away from Zhang.
Let’s get down to business, we must be thoughtful when promoting our products. For example, let me give you an example. Maybe you know that Moutai is famous now. Now I will tell you how it became famous.
Moutai is not famous. Once, a manufacturer representative took it to participate in the World Alcoholic Beverage Expo held in New Delhi, India. The expo brings together various beverages famous from all over the world. And the world-famous liquor brands will never give up such an excellent opportunity. Moutai is participating in the exhibition for the first time. Just renting the booth this time is a huge expense. But the manufacturer believes that it is worth it as long as it can increase its popularity. However, when faced with traditional Western alcoholic beverages such as French champagne, people simply dismiss Moutai from China. On the first day of the exhibition, almost no one showed any interest in Moutai. Faced with this embarrassing situation, Moutai exhibition staff were anxious and determined to reverse this neglected situation. So, after the exhibition started on the second day, when the flow of people was at its peak, the staff hurriedly walked to the center of the exhibition hall with a bottle of Moutai, and pretended to accidentally "beat" it to the ground in the flow of people. Suddenly, the entire hall was completely filled with the aroma of Maotai wine. People who visited the exhibition were immediately attracted by the fragrance that they had never smelled before, and curiously asked each other what brand of wine it was. Moutai exhibition staff seized this opportunity to introduce Moutai liquor to visitors. Soon, the Maotai liquor platform attracted a large number of visitors. That day caused a sensation throughout the exhibition, and the news media also took notice and reported on it one after another. As a result, Moutai won the gold medal at this exhibition. Since then, its value has doubled.
From this point of view, only those who have the brains to promote their products through innovation can make their products famous. It would be very painful if no one cares about your product no matter how good it is. This shows that you haven’t learned how to sell well on your own. Of course, sales is not learned but discovered by yourself. This is all based on experience.
Also, I thought of a promotion method a few days ago and hope to share my experience with everyone. I saw that the sales of tea were not very good, so I began to think that if you let people buy tea, they would definitely be unwilling because it costs money. Moreover, have you ever thought about it, even if others want to buy it, they don’t know whether your tea is of high quality, so they don’t dare to buy it. Moreover, many people today believe in brands. Don’t worry when buying from brands, I agree with this. However, what I want to say is that our unknown teas are not necessarily worse than the branded ones. There are many brands, I believe, they all start to focus on quality. After they have a consumer group, they start to change the price. Raise the price and lower the quality. This has greatly reduced consumers' trust in the brand and reduced confidence in the tea market.
It seems that I have gone too far, so let’s get back to the topic. I distribute 7 grams/bag of tea at the entrance of our community and supermarket. Some people here will say, are you crazy or out of your mind? Sending tea to others, isn’t that a loss-making business? Yes, I myself know that it is a loss-making business. However, have you ever thought about it: If no one takes care of your store, you won't even be able to do business. We gave them tea leaves, and posted the prices of our tea leaves, such as ordinary, medium, and fine tea. Some people have stronger tastes, and some people have lighter tastes. We also need to post the strong and light scents. It has to be in line with their taste.
The effect is really amazing, because there is a saying in China: If you don’t take advantage of something cheap, it will go to waste, and if you don’t take advantage of it, it will go to waste. What I want to say is that if you give things to others, they will definitely be happy. If there is no such thing as pie falling in the world, we will let it fall to them. Many people received tea, and the second and third days came. . . The effect is really obvious. Although I posted it for many days in a row, a lot of money was invested in it, and the advertising effect came out. And someone bought tea, I was really happy and glad that my feeling was correct.
If you haven't opened your business yet, maybe my actions will give you some inspiration. I am very happy to share my experience with you. I hope you all get rich. Jack Ma said it well, don't look at the strength of your opponents, look at your own development. We will also have opportunities.