I haven't opened a GOOGLE email for a long time. I subscribed to GOOGLE newsletters for learning materials about website optimization. Today I read a report about "Kaixin.com". Kaixin.com is becoming more and more popular now. Every successful website has its own advantages and methods of success. How is Kaixin.com created? The following is the reproduced content, please take a look.
How did you join Kaixin.com? The answers to this question are mostly the same.
Lin Mingjun, director of Tencent's Industrial Economics Center, said this on his blog - "I have never received so many emails from the same website. These emails are claimed to be invitations from my friends, but they are actually sent from Kaixin.com. I think almost all people with MSN have been harassed by Kaixin.com. If you register your MSN account and password, they will have the authority to send invitation emails to all your friends. So it is not difficult to find Kaixin after seeing this. The secret to the success of Kaixin.com is that this sales method is not the first of Kaixin.com, and has been used by many websites before. As China's current Internet rights protection system is not very complete, we can only "make heroes out of troubled times."
In November 2007, Beijing Kaixin Information Technology Co., Ltd., the owner of Kaixin.com (www.kaixin001.com), was established. In March 2008, Kaixin.com went online. Then, the popularity soared rapidly. Many media reported that it has more than 20 million registered users and 700 million pageviews per day, far exceeding Sohu and Sina. It is known as "China's No. 1 SNS for white-collar workers (social network service, online with real friends and friends of friends)" communication and interaction) website”.
The reason why Kaixin.com has achieved such impressive results not long after its birth is the "viral marketing" that has been criticized by many people - just like being infected by a virus, dozens of emails suddenly appeared in the email box and were sent in the name of acquaintances. The content of the email is all links inviting you to join. So is "viral marketing" the basic means for such SNS websites to expand their popularity? The reporter contacted Wang Xing, one of the founders of Xiaonei.com, one of the SNSs with the largest number of users in China. Although he was unable to comment on Kaixin.com, he said: "Word-of-mouth communication is indeed very important for SNS, but it does not necessarily manifest as a bombardment of friend invitations. For example, Xiaonei.com, which I co-founded, did not have any users in the first two years. Using friend invitations also works well.”
Kaixin.com is a social network and a virtual world. You can achieve things online that are not available offline, such as: "money, cars, stocks, hospitals" and so on. It is a way to satisfy modern young people. Psychological needs are also a place to release stress, but the gap between online and offline is too big. Webmaster of Slim Bar (www.jfs8.cn): When I was a child, I would like to remind my friends that playing should be done in moderation.