Below I will teach you one of the most important secret weapons in Internet marketing. Once you understand it and use it regularly, you will make your Internet marketing, email marketing, sales letter writing and closing rate unbeatable. And it is the most important and most easily overlooked tool above all marketing activities. Want to know? Read on.
Recently, we will launch a set of online training tutorials to teach you how to write and sell your own e-books within 28 days, bringing you a lot of money. The website has just been established, and sales letters and products are being actively prepared. Because the website domain name and space have been successfully applied for, I plan to start our e-magazine subscription and collect emails from potential customers. So before the website was officially launched, we simply imitated the model of a software sales website to create a simple web page. We hoped to collect as many customer emails as possible before the website was launched, so as to prepare for the later website alliance operation and formalization. Lay a solid foundation for sales.
Then we sent posts to promote our website in several forums, including QQ groups. Of course, what followed was that we continued to have new subscribers subscribe to our magazine and request free e-books. We also modified the text content for several days. and a subscription form to facilitate visitors to subscribe and leave a contact email. But to our surprise, our simple web page received both criticism and praise from different people. Most people say that the web page is ugly and the content is too simple and empty. However, some people are pursuing this simple website, saying that the fish pond theory is used so well! Many people even sent text messages, hoping to participate in the subsequent training courses we organized. We really don’t know why this page has received completely opposite reviews from different people?
Later, we met an Internet guru and hoped that he would take a look at our web page and give some comments. He glanced at it and said that our title was not powerful and needed a more powerful bullet style. Then he showed us a completed sales letter about attracting customers to sign up for the e-magazine. Although the letter was short, it was like a smaller version of a web sales letter, listing a series of freebies to entice customers to leave an email. They also commented that our webpage is simple and ugly. Why do we put a fruit picture that is completely inconsistent with the e-book for sale on the webpage? You can see it now too. We ended the conversation by saying that the website wasn’t officially launched yet.
Do you think we will modify our website after hearing so many objections and favorable comments?
The answer is no.
Because they ignore the most important and greatest secret weapon of Internet marketing, which is test testing. We just mentioned that after we uploaded the e-magazine subscription form to the web page, we continued to modify the web page, adding some text here and there, deleting some text, and modifying the form to be larger or smaller. Through these constant changes, we can learn from web traffic monitoring and magazine subscriptions which changes are most effective. Our goal is to increase the subscription rate of visitors, which is the transaction rate of magazine subscriptions for every 100 visitors. Through our tests, we learned that even though this simple and ugly web page only brings us 5%-15% subscription rate. This is already very good data.
And those visitors say it’s ugly, and experts say the title is not catchy enough, including those who are interested in it (I don’t understand what the fish pond theory is at all), what is the purpose of our marketing? Our purpose is for the results, not the process. We may all learn a lot of Internet marketing theories, what do you need e-magazines, you need online payment, you need e-book sales, you need free viral e-book marketing, you need to automate your Internet business, you need website alliances, you need groups Control, but all of this, all of this, is only for one result, the result you want!
The result may be a huge e-magazine subscriber base and a large number of transactions, and the professional and beautiful web pages, perfect sales letters, beautiful audios, and video introductions we make are all for your purpose. Close, close, and then close. , rather than pursuing beautiful web pages and gorgeous rhetoric. So you need to test your sales letters, your traffic, your e-magazine subscriptions, your online payment system, any activity you engage in on the Internet, you need to test it.
I seem to remember Mark Joyner, the famous American Internet marketing expert, said in his early 1001 Internet Marketing Tips: Never believe in any authority, believe in any experts, and never believe in any experts who guarantee that you can get rich and make as much money as you want every day. The promise of millionaires, because what worked for them may not work for you.
For example, if you know that Nestlé is launching a new ice cream dessert and advertising campaign in Chongqing, you think it is guaranteed to be profitable and earn tens of millions of profits. So you launched the Chongqing marketing advertisement in Shenyang, but after three months, sales showed no improvement and the publicity costs were not recovered at all.
You find it strange, why the same advertisement and the same publicity model can be successful in Chongqing but fail in Shenyang? Because you have not tested it! Chongqing is in the hottest summer of the year, and sales are of course booming, but you put it in Shenyang The time of the advertisement is winter, the coldest season of the year. Everyone is sitting around the heater to keep warm. Who would want to enjoy the sweetness of ice cream?
As long as you test, you will find that by modifying a little bit of the sales letter, your subscription rate will increase or decrease, and your closing rate will increase. So what do you do next? It's very simple, use what works, even if It's really ugly, very simple, even if it doesn't conform to the way of writing a sales letter at all, it doesn't conform to the classic principles of marketing, even if even the Internet masters don't recognize it (of course, the masters sometimes fall short). Because what we want is purpose and results, we don’t pursue process. You can learn various theories and techniques, but don’t think that you can succeed by copying other people’s methods and techniques. You need to test!
Have you seen TV commercials and magazine ads recently? I noticed an interesting phenomenon when watching TV commercials recently, that is, Unilever often puts a code in the lower left corner of the advertisement: OLY3870, BEO8726, and computer direct sales giant Dell will also do so. The magazine advertisement published a code, DEL867. If you have a reader or a TV at hand, you can take the time to watch it. Do you know the meaning and purpose of this code?
This is the advertising code. The advertising company will make a series of ads for Unilever Dell, which will be placed at different times and at different times. These codes are what distinguish advertising, and advertising companies, Unilever, and Dell will also use advertising codes and post-ad tracking and market research to analyze what ads can sell products. And then? Try to use effective ads with maximum delivery volume and delivery rate. This is the test!
Unilever and Dell spend millions, tens of millions or even hundreds of millions of dollars on advertising for new products every year to test which ads are effective. They keep testing in order to test. Even these large international companies use testing to determine the results and efficiency of marketing, so do you need testing?
Go test it now.
Wang Jian: The author of the English e-book "Hypnotic Persuasion", which is sold online through an English sales letter, with a single copy selling US$50,000 per year. The latest work is the Chinese e-book "How to Write and Sell Your Own Wealth E-book in 28 Days". Visit http://www.28dayebook.com to get the "Online Millionaire" e-book for free.
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