It has been 8 months since I came to Shanghai Jiucheng Network Information and I am familiar with the company's business processes. Let me briefly summarize the tips on promoting notebook wireless Internet and other services in website operation over the past six months.
Currently common Internet marketing methods include: search engine marketing (including search engine registration, search engine optimization, keyword advertising, bidding advertising, etc.), online advertising, link exchange, mailing list marketing, permissioned email marketing, online store marketing, online Auctions, online membership marketing, viral marketing, information release, online community marketing, wireless network marketing, blog marketing, etc. And I will focus on introducing the methods and techniques to increase the business traffic and entertainment traffic of the enterprise website. If there is anything inappropriate, please correct me and give me some advice.
1. Business traffic: Because the company invests a lot of money in search engine marketing. We can get high rankings for a large number of popular keywords, so what we mainly do is to improve the rankings of unpaid keywords. Of course, the rankings of paid keywords must also be tracked and optimized. I usually use the following methods:
1). Try to use long and popular keywords when promoting. Avoid using keywords that are too precise because most netizens don’t know much about search. You can go to Baidu to rank long keywords such as wireless Internet tariffs, 3g wireless Internet tariffs, laptop wireless Internet tariffs, etc. Basically, there will usually be 2-3 company pages on the Baidu homepage.
2). Go to classified information websites (Ganji, 263, Yideng, Weike, 58.com, 114, Word of Mouth, Tianya Classification, etc., 263 page ranking sensitivity is the highest) to publish the company's product keywords, and the title must contain the product key The word expression is complete. If there are extra bytes, you can attach the company name and phone number. Generally within 2 days, it will be crawled by search engines and achieve a better ranking position. (I have seen the most obvious improvement in Baidu rankings in a short period of time). The classification effect of keywords such as laptop wireless Internet is more obvious, usually within the 2nd page.
3). Go to some portal blogs and professional blogs to start blogs, and post several articles with company keywords every day (preferably original or pseudo-original). The title should also contain company product keywords and company name. The product marketing of blog companies will only be effective in the long term, and the improvement of GG ranking will be relatively obvious. After testing, SINA's blog has the best effect. If you have time, you can also create ZBLOG or WordPress yourself.
4). Post in the forum. Make good use of the forum's signature function and add your company's name and link. Don't post too much, otherwise the administrator will delete or even block your IP. Strive to post high-quality posts, and you will have unexpected results. Tips: (Non-advertisement area) Try not to include too precise keywords about the company's products in the post title. Use keywords that are close to the company's business. Post in a question or consultation tone; don't include a link for the first post. You can add the link when there are more followers. Attached is the first post. Unpopular Shanghai forums or forums lacking management can be directly promoted with hard text advertisements. The biggest manifestation of direct traffic acquisition is the forum.
The following are some of the popular forums in Shanghai that I compiled: Fencenet, KDS, Xishi, Anjia.com, Aika Community, Kaixin.com, Dianping, Parenting Wangwang, Gudu Mommy, Famous Product Shopping Guide, Century Jiayuan, onlylady, Yaya, Love Pregnancy , Pacific Computer Network, Paopao Network, Shanghai Broadband 4008208666..com, etc. (other forums are still collecting)
5). Go to Baidu to ask questions and answer questions for yourself. Go to Baidu Tieba to post. Don’t overdo it, otherwise it won’t be fun if your ID or domain name is blocked. When you use Baidu space, you must use up Baidu’s things when promoting on Baidu. Baidu generally Prioritize it, this is the difference from GG.
6). Go to Webmaster.com, Laochao, etc. to submit articles and write some articles with company names and product keywords, which can quickly add foreign keys and improve PR weight.
7). Find more company business-length keywords from Baidu related searches and perform tasks 1-5. Expand the keyword range as much as possible to obtain more business traffic.
2. Entertainment traffic: There is a big difference between entertainment traffic and business traffic. There are no geographical restrictions, and topics do not need to be limited to communication products. Therefore, it is much simpler and easier to promote than business traffic, and it is also easier to reflect the popularity of the forum. Let me briefly introduce how to generate entertainment traffic in the forum.
1). Enter top.baidu.com in the Baidu address bar every day to find the TOP50 fastest-rising keywords today, and just find the top 10 search keywords. Publish these web content related to keywords to the 9orange.com forum first. The title should be changed as much as possible, but the core keyword content cannot be deleted. It is best to simply edit the news content (so that search engines will think it is original or pseudo-original) , which is convenient for searching.), and then publish the newly edited content to popular forums in Shanghai organized by Tianya, Maopu and me, and link to the company forum page in the post. (If you don’t know more entertainment forums, you can check their friendly links)
2). Go to Maopu, Tianya, Daqi and other aggregated entertainment channels to find some hot topics. The technique is similar to 1.
3). For some hot topics, make good use of Baidu pictures and Baidu Encyclopedia, and insert as many pictures as possible into forum posts. There will be relatively large traffic obtained. The effect of the encyclopedia is also quite obvious. After Luo Jing's unfortunate death some time ago, the encyclopedia attracted more than 10,000 IPs to the site, although I felt uncomfortable. But also for work. Good luck to you guys!
To obtain a good ranking, a website needs to be constantly updated. Only with long-term updates and high-quality content continuously added to the website will search engines crawl it and retain visitors who enter the website through various channels. Therefore, it is said that "website content is the foundation, and content update is the king!"
The above is my simple summary of business traffic and entertainment traffic. The above methods have been proven in practice. If you can do the above two aspects well, it will not be a dream to bring tens of thousands of IPs. Of course, it requires everyone’s joint efforts. There may be some other good methods that I have not listed. I hope you can give me some advice and criticism.
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