Today's social economy emphasizes effectiveness and returns, and the same is true for online marketing. The first point of the concept of Internet marketing is to be oriented towards corporate marketing goals, which means that all Internet marketing methods are selected and arranged around marketing goals. Then, we must clearly understand the marketing target effect evaluation indicators, that is, we must figure out what kind of marketing effect we want to achieve, what kind of evaluation indicators such marketing effects can be broken down into, how many of these indicators are considered high, and how many are considered low. How much is expected?
We divide these evaluation indicators into three levels according to their characteristics:
first level
Number of orders, number of telephone inquiries, number of member registrations, number of registrations and participation, number of votes
Indicators at this level are the marketing results or fundamental marketing indicators that companies are most directly concerned about. Among the determining variables of this type of indicators, the content of the website, the price of the product, the company's service, and the response speed and ability level of the sales staff occupy a relatively large proportion. High weight.
second level
Independent IP and PV ALEXA ranking PR
Indicators at this level are the core indicators for verifying marketing results for online marketing service providers. These indicators are the prerequisite guarantee for the first-level indicators. Without these indicators, the first-level indicators are impossible to talk about.
third level
Keyword ranking, page included, number of external links, cpc number
Indicators at this level are the most basic indicators of online marketing, and they are what technical staff and media directors are most concerned about. They are also the basic guarantee for the first and second level indicators.
Finally, we use a legend to show the relationship between these indicators.
Author: wilson MSN, senior marketing consultant of Beijing Rulin Network Technology Co., Ltd. [email protected] Rulin Network - Internet marketing expert around the enterprise (reprinting is welcome, please keep the source and author of the article consistent with this site www.rulin.net/blog