My family has been quite busy recently. I surf the Internet at home during the day, and when the weather gets a little less hot in the afternoon, I go to work in the fields with my parents. The continuous work is too much for some. I mainly surf the Internet during the day and surf the Internet at night. My mental and physical strength are severely exhausted. I feel sleepy and tired, but I still have to persist in working in the fields and surfing the Internet. When you are tired from work, you will repeatedly ask yourself this sentence, "Who is planting here? Who is harvesting here?" What's the answer? "I planted this tree and opened this road. If you want to take this road, leave it behind." "Buy road money." You can understand it by deriving it. Okay, let’s move on to the topic – blog sales!
My previous article briefly discussed the understanding of blog marketing has roughly explained that blogs are run with care, so I won’t go into details here. A banker who manages his business carefully will definitely be better than a banker who grows beans in Nanshan, but a banker who is good must also have a good sales channel, or no matter how good the banker is, he will rot in the ground and stink at home. The fundamental purpose of sales is to make profits. To put it bluntly, it is to make money. Famous bloggers have a lot of traffic, and bloggers don’t necessarily need a lot of money. The Moonlight Blog is directly a dedicated server. Merchants can make a lot of money by taking advantage of the popularity of famous blogs and advertising, thus saving the server maintenance costs of famous blogs. Mingbo may be selling an idea, not just for money and interests. What is thought? It is easier to capture a person than money. If a person's thoughts are captured, then the captive party will follow the disseminator of the thoughts to the end and regard him as his ideological sustenance and spiritual leader! The sales purpose of famous blogs may not be so simple, it is just a personal understanding, such as I hope you will forgive me if I have offended.
Let’s talk about blogs run by ordinary people like us. SEO blogs are mainly for the purpose of making money. The higher they rank in search engines, the greater their influence in this industry will be. When the influence is great, the ultimate goal is achieved - sales. Sell your own skills, sell your own experience, sell your own level, and ultimately make a profit. There are also business blogs, for example, to promote the products listed in your Taobao mall, promote your own books, promote your own website building technology, your own programming capabilities, etc. These blogs have their own themes, products or skills, and what they sell is their products or skills. Profit is still the ultimate goal. The main way this blog makes money is not by advertising, but by selling products and skills.
Where does the sales channel come from? It comes from the search engine. Once the channel is established, an order must be generated. How to generate an order? First, look at the quality of the product (commodities and skills are collectively referred to as products), and second, look at customer satisfaction. Let me first ask: Do people want good quality products? Can good quality products satisfy customers? The answer is no, not necessarily! No matter how good the quality is, if it does not meet the needs of customers, no one will want it. , then there is no order. No matter how good the quality is, if you show it to a customer and show it to a customer with a mouth that can plow the ground (a classic line from my brother called Shunliuli), the customer will say, well, the product is good, but there is something better. Is it? Just because the quality is good, it is difficult to control the productivity of the orders in the long term. The most important thing when selling products is to know what the customer's needs are. Once you know the customer's needs, you can prioritize orders.
If you don’t understand this, let’s take an example. You open a store on Taobao and sell women’s clothing. The products are really good, the promotion is well done, and there are many visitors. I want to buy something. I really want to buy it. What should I do? What should the customer do? What should I consider first? Don’t always look at customer needs from the perspective of a merchant. In this way, it seems that your products will always be so good and there will always be fewer orders. .
The first thing the customer considers is whether the thing in the photo is different from the real thing and whether it is fake. Let’s think about it again, is there any protection? What if I pay the money and the items are not mailed? (I can appeal, it’s easy to appeal. It wastes time and makes people feel bad. Many people give up on appeal). The third consideration is, can we get a discount? Can it be cheaper?
Now let’s analyze these three points one by one (in fact, the issues considered for each product are different, this is just an example).
Regarding the first point, what should businesses do? Beautification is necessary, but don’t over-beautify it. A good-looking dress may not be suitable for everyone. Find some part-time models, choose specific clothes to try on, and take photos. The effect is as shown in the picture, it cannot be faked if it is true, and it cannot be true if it is false. (It’s very superficial. I have never been in this industry, so I have a humble opinion.).
Regarding the second point, the most important point is credibility! Nowadays, people buy things because of the reputation and the brand. How to build a famous brand? Credibility comes first. Trustworthiness can lead to success in the world. Without trustworthiness, it is difficult to do anything. If the medicine sold in the gourd is not good medicine and only focuses on immediate benefits, then please take your gourd and run away as soon as possible. It’s really not worth it to sell something to eighteen generations of your ancestors! The reputation here is not shown through brushing off, but through real-life promotion by customers. Commodities are valuable, but reputation is priceless. Mengniu's corporate culture is as follows: "Small victory depends on wisdom, big victory depends on morality", "Without the success of the chess game, there will be no success of the chess pieces." "If you want to establish yourself, you must establish others; if you want to achieve success, you must reach others." "Wealth gathers and people disperse, and wealth disperses and people gather." Every sentence is a classic and every sentence is truth. Mengniu's success is not accidental. It is guaranteed by its reputation and the foundation of the business built by senior Niu Gensheng. Why did the local government give him free land and free funds when he first built the factory? In one word - credibility! (I'm going off topic again.)
Finally, let’s talk about the price issue that customers are concerned about. One thing is that it is good quality but cheap, and another thing is that it is cheap but not good. Both of these points have uncertainties. But these are not the most fundamental, nor are they what customers need most. What do customers need? What is their final demand? Fit! Comfort! The price of the clothes is not the most important thing. The most important thing is the fit. It does not mean that if you wear non-mainstream clothes, you will be rich, or if you wear self-woven clothes, you will be poor. Well-fitting clothes do not matter whether they are high or low. If someone wears them on a non-mainstream person, one piece of clothing will be exposed or the other will be missing, which will make people uncomfortable. The person wearing it may not feel any better, and it is not even comfortable to talk about. It is simply a burden. Once you grasp this point and know where the customers' main needs are, you can confidently and boldly instill a good idea into the customers. The price is not important, but the important thing is to grasp the customer's psychological needs.
Okay, that’s all I have to say. They are all my own opinions. They are not absolutely correct or completely unreasonable. Learn from it! It’s just a sales idea that you can learn from.
Netizens, please come to my blog (lmore8.cn) when you have time, and be ready to develop new ideas at any time. It seems that I am going to write about "UE (User Experience) customer experience" in the next diary. Looking forward to it, haha!