On June 26, the famous website navigation station 114la announced that it would open source code and provide downloads. This incident can be said to have stirred up waves in the webmaster circle, arousing widespread attention and heated discussion. Many webmasters also quickly downloaded the source code and tried to install it. The open source of 114 will be of great significance to the future development of website navigation stations. Indeed, as stated in 114la's open source announcement, this move has cracked down on copycat pirates who imitate 114la and sell source code programs, and will benefit webmasters who want to make website navigation sites by releasing free open source programs. However, the webmaster network admin5.com Yangyang believes that 114, which is second only to hao123, 265 and other well-known navigation sites, will never open its program source code purely out of the spirit of selfless dedication to help competitors develop. Therefore, there is a deeper meaning and greater ambition behind the 114 open source.
Let’s start with the development and promotion of 114La. Perhaps most people know 114 La because in the XP system produced by YuLinMuFeng, IE sets 114 La as the homepage by default. I have to say that this move is really powerful. 114la has gained countless traffic relying on the strong market share of the YuLinMuFeng system and the good reputation of the YuLinMuFeng team and forum. With a strong technical team and the use of the software's market share to promote the website, coupled with the word-of-mouth effect generated by the team behind it's active participation in social welfare undertakings, 114 La has been able to achieve what it has today. So, what does this silent, fast, and unexpected open source action mean? The author believes that with the continuous development of website navigation stations in recent years, large and small website navigation stations have emerged one after another, and the market competition has been unprecedentedly fierce. In the past, there were insurmountable heights of hao123 and 265, and in the back there was the pursuit initiated by the new station. Coupled with Microsoft's increased efforts to crack down on pirated XP, Yulin Mufeng also stopped producing third-party XP. 114 is facing unprecedented competitive pressure. We all know that it is difficult for a website navigation station to survive solely relying on the traffic brought by search engines. Instead, it must rely on the reputation accumulated through various promotions and the user experience of the website to increase user stickiness. Therefore, when the old promotion model continues illegally, there is now the 114 open source incident.
114 La open source does benefit webmasters to a certain extent, but the benefits are limited. A website developed through many years of investment in technology, capital, and manpower cannot completely open up its source code without reservation. Even if it is open, it can only mean that such sacrifices will bring higher benefits. This just fulfills the saying: "You can't catch the wolf if you don't want to give up your children." 114 La is like "You can't get traffic if you don't want to give up the source code." Open source is a kind of sharing. It is also a way of promotion for 114 La. It is also a kind of self-hype. It is a change adopted by 114 La after the old promotion method was blocked. Let’s analyze the reasons for this change in promotion strategy. effects brought about.
First, it cracked down on the sale of pirated source code programs and expanded its influence. Nowadays, there are many website websites, because website websites are the most entry-level type of website building, but it is not easy to make them sophisticated and big. Therefore, there are many copycat source code programs on the market that imitate 114 La. On the one hand, the development of copycat source codes has affected the development of 114 La. On the other hand, it has also harmed the interests of webmasters. Through free and open source code, not only does the copycat source code have no place to survive, but it also expands its influence among the webmaster group. In the first few days after 114la released the source code program, many webmasters downloaded, installed and tried it. It can help webmasters who want to do website navigation to realize their dreams, and will establish a long-term good reputation in the webmaster circle. Not only that, 114la open source news has also been on the headlines of major portals, further promoting it among netizens. After careful calculation, the advantages of open source outweigh the disadvantages. 114's current competitors are well-known navigation stations such as hao123 and 256, while other navigation stations do not pose a threat. Therefore, even if it opens its own source code, other navigation stations We can only borrow its ready-made technology, but the reputation accumulated over the years and the technical team behind it cannot be imitated. The cost of open source is much smaller than the cost of promotion and hype. It not only hypes up one's own reputation, but also promotes one's own website. Why not do it.
In addition, the open source code this time integrates 114la’s newly launched 115 search, which means that by using the 114la source code program to build a website, users visit its website to search through 115, and add it to 114 network favorites, and the final traffic is still Went to 114. It can be seen that although 114 allows you to use your own source code for free, it also indirectly allows webmasters to become promoters. At the same time, its 114 download site has also been promoted, which can be said to kill two birds with one stone.
From the above analysis, we can see that 114 La has really made a big promotion through open source, and it has also achieved very good results. The purpose of writing this article is to let the majority of webmasters learn from the adaptability of 114's promotion strategy. When the old promotion method cannot continue to achieve good results, they can change the promotion strategy in time and carry out the promotion to the end.