As a well-known home appliance and electronics company in my country, Hisense Group uses its high-tech advantages to actively innovate marketing models while providing consumers with ever-changing products, and strives to make up for the shortcomings of traditional marketing methods during the international financial crisis, especially in television. Obvious results have been achieved in shopping sales and online marketing strategies. Since the formal implementation of the TV shopping model in 2006, Hisense Group's TV shopping sales increased by 80% in 2007 compared with 2006, and by 255% in 2008 compared with 2007, which is much higher than the average growth rate of 30% in the TV shopping industry.
In the context of the current international financial crisis, emerging marketing methods such as online sales, TV shopping, telemarketing, and mail order have provided traditional enterprises with richer choices for diversifying their sales methods. However, due to the pressure of the financial crisis, new marketing methods have The sales model provides enterprises with a more direct, convenient, more efficient, and lower-cost marketing strategy.
In the marketing of the TV shopping model, Hisense has cooperated with nearly 10 provincial-level home TV shopping companies, including Hunan Satellite TV’s Happy Gou, Zhejiang Media Group’s Haoyigou, and Jiangsu Media Group’s Haoxiangou. Hisense also actively responded to the national call for bringing home appliances to the countryside, taking the lead in selling home appliances to the countryside through TV shopping channels such as Hangzhou Haoyigo and Shenyang Yijiagou, so that consumers in remote rural areas can also enjoy the benefits of the national benefit policy.
In view of the fact that the younger generation chooses more online shopping, Hisense has increased its investment in this area, established the Saiwei online mall, opened an online trading platform, broadened marketing channels, and laid a foundation for the development and growth of new marketing strategies. .
Author: Huichuang Network www.hainanweb.net