Since China's accession to the WTO, the central government has encouraged Hainan to leverage its industrial advantages and take the road of industrial openness. Building an international tourism island is a specific proposition to leverage Hainan's advantages under the new situation and implement the central government's strategic intentions. It is hoped that the international tourism island will be used as a carrier to achieve the comprehensive internationalization of Hainan's tourism market elements and promote the transformation and upgrading of the tourism industry. And the development of tourism will drive the development of the modern service industry, making it gradually become the leading industry in Hainan's economic development to support the long-term sustainable development of Hainan's economy.
Under the new form, the Hainan Province Tourism Internet Platform serves as a window open to the outside world. Making the tourism information platform larger, stronger, more refined and more beautiful is an inevitable requirement for building Hainan as an international tourism island. However, due to many reasons, there are currently not many influential media tourism websites in Hainan. On the contrary, tourism e-commerce websites run by enterprises and individuals have sprung up in recent years, making certain contributions to Hainan's tourism economy. However, due to the different functions of the website, there are big flaws in the development, and it cannot create a good network environment for Hainan tourism more comprehensively. For this reason, it has become a top priority to build a multi-angle comprehensive information and e-commerce tourism platform guided by the government, sponsored by the media, and participated by enterprises.
The launch of the International Tourism Island will represent a comprehensive reform and innovation of Hainan’s tourism industry.
Some time ago: The Hainan International Tourism Island image advertisement with the theme of "Sunny Hainan, Holiday Paradise" will be jointly launched in important prime time columns such as CCTV, China People's Broadcasting Station, and China Radio International for 10 consecutive months. 5 seconds Zhong's image film mainly highlights Hainan's unique natural scenery and cultural landscape, as well as reflecting the main participating projects of Hainan International Tourism Island - golf leisure sports. The image films are presented by four pictures that best reflect the image of sunny Hainan and a holiday paradise. The first thing that appeared was the tropical rainforest of Wuzhi Mountain to reflect the leisurely air and superior natural environment of Hainan; the next thing that appeared was the image of coconut wind and sea rhyme with the most Hainan characteristics to show the beautiful scenery of China's only tropical island; the next thing that appeared was It is the 108-meter-high Guanyin on the Sea in Nanshan to express the peaceful cultural atmosphere of Hainan; the last thing that appears is that domestic and foreign tourists can enjoy the freedom and enjoyment of golf in Hainan in all seasons.
We know that the Internet is the most representative and development potential media in the continuous emergence of modern media under the wave of marketization. For mass media, the most important task when we establish a website is to attract the attention of the most public and win them of joy.
First of all, the increasing diversity of values has become the most obvious feature of our website. According to rough estimates, tens of thousands of personal websites are born in China every day. The diversity of values is the soft environment for the birth of these websites. This is also an important prerequisite for the media to be willing to participate in publicity. In this situation, business behavior and audience attention become the most important valuable resources. Providing personalized services and meeting personalized needs is our greatest strength and what we should do most.
Experts from Qiying Online (www.hnqiying.com) believe that this kind of high-quality publicity method is a major innovation in the country - the government guides, coordinates, manages, and directs the establishment of the network; media news information gathering and editing, Internet operations, and powerful Promote the advantages of the platform; companies participate in operations, join hands with powerful players, and integrate resources. This model, in which the government, media, and enterprises jointly run the network, will maximize the advantages of each functional department and unit, comprehensively integrate Hainan's tourism resources, accelerate and improve the construction of tourism government informatization, unify the industry's tourism management platform, and strengthen the industry's internal Management system, so that it can become an important window to promote Hainan tourism to the outside world, expand the influence of Hainan tourism at home and abroad, create a good external environment for Hainan tourism, and effectively promote Hainan Province’s foreign investment promotion work, creating more for the province. economic gain.