At present, there are countless small and medium-sized regional tourism websites, and new websites are constantly increasing. Building a website is a very easy task, but making a website bigger and stronger is something that only a few people can do. How can a tourism website be successful? The Hunan Tourism Service Network has not been established for a long time, but it has a good momentum of development in all aspects. Judging from our experience and some misunderstandings we have experienced, it is very important to summarize and analyze the following points:
1. Positioning: To be a tourism website that creates value for customers [Hunan Tourism Service Network, Hunan’s most professional tourism service information platform]
The goal of building a travel website is undoubtedly to provide customers with convenient and more affordable travel products. After customers browse your website, whether they book travel products on your website is what website builders really need to focus on. An excellent travel website is a website that provides value to customers and does not worry about promotion. After customers use your website, they will definitely remember the website and pass it on to their relatives and friends around them.
2. Features: Before making a website, you must describe the key points and features of your own travel website.
Baidu is characterized by search, Sina is characterized by information, Tencent is characterized by instant messaging, and Taobao is characterized by shopping. A website must have its own characteristics. Only with characteristics will there be advantages and value.
3. Basics: When building a travel website, you must pay attention to details and win with details.
Whether you can succeed in building a travel website depends on details. A website may have the right strategy, the right methods, and the right leaders, but it may not be successful. The key depends on the details and whether they are done properly. A paragraph of text in the information is wrong, a picture is inappropriate, an application process is not smooth, a page layout is not neat or coordinated, and a function is not convenient enough to use, it will affect the customer's use and even the customer's mood. Therefore, details are the key to a successful website.
4. Survival: Survival is always the first priority, and then consider the ranking of the website.
After a travel website is built, it must first survive. After most people build a website, they think it's done, and they continue to promote it to improve Alexa rankings and attract more people to browse. Thinking that this way, you can win the favor of customers and take money out of their pockets. If you do this, I'm afraid you can only earn some pitiful advertising fees. For a website, in the early stages of starting a business, most of it still has a clear profit point. You must seize the profit point and not relax. Strive to make profits first, survive first, and then develop.
5. Development: long-term persistence and concentration are required;
The large-scale profits of a travel website cannot be achieved overnight, and it requires long-term persistence and concentration. Persistence is the key to success, I think everyone knows this. What I want to talk a little more about here is focus. Focus on our services, our features, and our products. In this way, we can attract our target customers so that they can get value and benefits from our website.
6. Keep promoting
The promotion of tourism websites is a systematic project. From the moment the website is established, it must be taken seriously. From website keyword optimization to search engine login, to friendly links to increase PR value, website advertising, forum highlights and other methods, all need to be carefully studied and analyzed carefully. Only in this way can we get better results.
Here, I particularly want to mention search engine optimization. Nowadays, search engines are the most cited tools. Most Internet users use search engines to find the information they need. Therefore, search engine optimization is a very important job. Optimization work needs to be implemented in every channel, every column, and even every article page. All require careful consideration to achieve a more satisfactory optimization effect.
Promotion work is a long-term work. Various promotion methods must be persevered and unremitting efforts can make the website accumulate more popularity, retain more customers, and hope to make profits.