It has been about 4 months since I accepted Shanghai Chuangyou Tourism Network. In these four months, the website has gone from pr=0 to currently pr=4, and from included 0 to now more than 600 pages, the website From 0 visits to the current average traffic of 400-500 IP per day, I felt deeply during this period. Today I will share with you my experience in building websites and optimizing travel websites.
Point 1: Analyze the market customers of the website
When I first came into contact with this platform, I analyzed that this platform mainly sells travel routes and provides customers with personalized travel services, and the end customers are mainly from the Shanghai area. So in terms of optimization, what I do is precision marketing, not like Other types of webmasters provide traffic, and traffic from other regions cannot play a big role in sales.
The second point is internal website optimization
First, through technical means, the original dynamic website program was changed into a pure HTML page. Of course, everyone knows why, and I will not go into details.
Secondly, the article system is added. The article system plays a big role in any website. This role is SEO, and it provides original travel-related articles to assist line sales. Of course, every original article provides us with a lot of benefits. Traffic, these traffic are all from the Shanghai area, or are customers from other regions traveling through Shanghai for transit.
Then analyze the website keywords
Friends who are involved in tourism all know how popular the keyword travel is, and friends in the online travel group know that when doing Baidu keyword bidding in the tourism industry, the final result is that money is spent but no benefits are brought, so as the person in charge of the website , Suggestion to the company, we do SEO ourselves, then our keywords are mainly Shanghai tourism and related words, so that we can ensure that the customers who come through the search engine are concentrated in the Shanghai area, of course, we use Shanghai tourism and other Similar keywords enabled us to pass nearly 300 customer surveys. Facts have proved that this is right. Although the traffic is not large, we have achieved precise marketing and the order rate is also very high.
The third point is to look for high-quality friendly links
In the early days of building the website, when PR was still 0, few webmasters asked us to link. So this is the time, I asked the company’s marketing department to find our partners, so that we found a large number of high-quality partners in a short period of time. The PR of quality websites is basically 4 or 5. Through these friendly links, we got the first resource.
Point 4 original article
We insist on writing some original articles about the tourism industry every day. Now the website is basically updated every day. Of course, we must persist in this to bring vitality to the website.
Point 5: High-Quality Posting
Every day we also have a job to look for some high-quality forums, especially those on portal websites or post bars. Of course, you have to be careful when posting, otherwise they will be deleted quickly after posting on these portal websites.
These are some of my thoughts when building this travel platform. I would like to give a suggestion to new sites in the travel service industry. Find your own customer groups. Precision marketing can allow you to directly target your customers! Of course, the boss still looks at you. of order quantity.
No matter how much traffic you give them, they won’t pay attention!
First published by Webmaster.com, please indicate the source of reprints: Shanghai Chuangyou Tourism Network www.cc6uu.com