Wu Zongxian is completely withdrawing from Taiwan’s entertainment industry? Such news is really surprising and unbelievable. However, this sentence did come from Wu Zongxian himself. In a recent interview with Lu Yu in Taipei, Wu Zongxian revealed this surprising news, saying that he would completely withdraw from the entertainment industry on June 30, 2009.
As the saying goes, laymen watch the excitement, while insiders watch the door.
Regardless of whether Wu Zongxian is completely withdrawing from Taiwan's entertainment industry this time or it is his stroke of genius, it has already surprised the media and fans across the country. Experts from Qiying Online (www.hnqiying.com) believe that the "Wu Zongxian nakedly retired from the entertainment industry" incident can be called a classic online interactive marketing textbook. The influence it unleashed not only made companies pay attention to the importance of guiding online public opinion, but also taught online marketing planners a vivid case lesson.
Why do I say this? Everyone knows that the success of Internet interactive communication (some people call it word-of-mouth communication) is inseparable from two keys: first, there must be something to speculate about, and second, the ability to control and guide good media reports and hype) .
It is really hard for people to believe that Wu Zongxian will decide to completely withdraw from Taiwan's entertainment industry. Although Wu Zongxian said that "being an artist in Taiwan is not something people do," it is also difficult for people to understand his thoughts and even his difficulties. After all, Wu Zongxian grew up in Taiwan's entertainment industry and became famous in Taiwan's entertainment industry. His acting career cannot be completely separated from Taiwan's entertainment industry. Moreover, for Taiwan's entertainment industry, although newcomers are emerging one after another, Wu Zongxian has carved his name in Taiwan's entertainment industry and has his own world. It can even be said that a piece of land in Taiwan's entertainment industry belongs to Wu Zongxian, so what? Let everyone accept his departure?
Therefore, even though Wu Zongxian claimed that he will completely withdraw from Taiwan's entertainment industry on June 30, it is difficult for people to believe that he will actually do it. Even if Wu Zongxian could not appear in any variety shows in Taiwan for a long time, as he thought, would not cooperate with any Taiwanese production units, and would not attend any activities in the Taiwanese entertainment industry, he would not be able to come from Taiwan. Disappeared from the sight of the entertainment industry. Just like Edison Chen, although he said that he would quit the Hong Kong entertainment industry forever, his name has never disappeared from the Hong Kong media. Can such an exit be called a real exit?
It suddenly broke out recently: On June 17, Taiwan's long-established printed circuit board factory ASL Electronics shareholders held a regular meeting and comprehensively re-elected directors and supervisors. Taiwanese variety show king Wu Zongxian took the position of chairman, which shocked people. And its stock price has bucked the trend and continued On the 2nd day, the light reached the daily limit. Wu Zongxian, who has been shouting to put down the hosting baton, wonders if he really wants to concentrate on being a businessman?
It seems that "retiring naked" is really a temptation for Wu Zongxian, just like the temptation of the entertainment industry at the beginning. In my opinion, there are three advantages of retiring at this time. First of all, success and fame are very satisfying. When you are tired of reviewing "Wu", it can also make everyone feel a little regretful and think about it; secondly, it can cool down the media who have been at odds with each other for a long time. After all, it is difficult for an artist who fights fire with fire and is interviewed with a DV to be objectively promoted. The other thing is to enjoy life and do something you like. It is said that many comedians suffer from depression. It can be seen that comedy is mostly about giving gifts to others and leaving depression to oneself. Engaging in such a "funny" role for a long time will inevitably be detrimental to one's physical and mental health, so it is also right to retire. Take responsibility for yourself.
There are various indications that Wu Zongxian's statement that he would quit the entertainment industry on June 30 was actually an "April Fool's Day" joke. In the final analysis, it was an advertisement for his lighting business. Wu Zongxian, who has been in the entertainment industry for decades, understands the true meaning of hype very well. Without spending a penny, hundreds of millions of netizens know that Wu Zongxian is in the lighting business. What makes Brother Xian even more happy is that many mainland media also reported him The brands that operate lighting fixtures are disclosed. It is understood that Wu Zongxian's marketing team is preparing to enter the mainland and launch a franchise chain operation. With the free support of the mainland media, it is believed that Wu Zongxian's lighting business will be booming.
Wu Zongxian's so-called "naked exit" from the entertainment industry on June 30 has played a cruel trick on the mainland media. The marketing concept is: If you can't do it, you can't think of it. Wu Zongxian thought too carefully this time.
Think about the business value of the company from this incident
I once saw someone say that companies should not be happy with hype, but should be down-to-earth and make good products. The author does not fully agree with this view. Good products and good promotion are the key to determining the success or failure of the business. One is internal strength and the other is tricks. Both are indispensable. Hype is an important part of marketing. The purpose of hype is to strengthen the product’s selling points and strengthen consumer recognition. It's just that many domestic companies are eager for quick success, opportunistic, and even make up nonsense, which makes people misunderstand the hype.
Those who make products or services and carry out online marketing must first find their own selling points and strengthen them. Interactive marketing planning cannot lack reasons for people to share. Interactive sharing requires customers to accept it and benefit from it. Just kidding again, entertainment stars are meant to entertain the public, and the public is also entertained, haha.
Poll: Wu Zongxian retired from the entertainment industry naked, is it true or false?