The core of how to use the website tool well is to provide a good user experience. Just like falling in love, you must first feel good. Only when you feel good can you move on to the next step of dating and build trust. Of course, there are also people who trust someone without any contact. That’s because they already have a good brand.
It is not a big brand such as the Fortune 500. To attract customers, you have to put a lot of effort into it. The website has comprehensive content. Users visit the travel website for three main purposes: checking information, ordering products, and making friends. This resulted in four business models for travel websites:
1. Information platform websites
First of all, the information must be rich and all kinds of information that tourists need must be complete. This will allow users to put it in their favorites. For some websites, it is a good idea to build a database of attractions first. SEO optimization also has great benefits and can increase the inclusion of long-tail words. This type of travel website has a relatively early history, including current travel channels such as Sina and Sohu, which are also of this type.
2. Reservation websites
Order products, including travel routes, air tickets, hotels, etc. So it is divided into two categories. The first type is air ticket and hotel booking websites represented by Ctrip and Elong, which mainly cater to business guests. One type is the travel route booking website represented by Youya.com. Air tickets and hotels are highly standardized products, and travel routes are much more complicated. Because the prices are not uniform, the product price must be advantageous, at least it cannot be more expensive than the travel agency store. The route selection should be rich, and the product display should conform to the user's habits. For example, travel dates and prices, routes, flights, etc. should be detailed. If different dates have different prices, list them separately. The more professional you are, the more trusted your users will be.
Convenience of use is also the key to website experience, such as whether enquiries, reservations, and payments are convenient. Most users who like to use the Internet value the convenience of online use. Youya Travel Network is the earliest website engaged in booking travel routes and is also the pioneer of this model. In addition to online payment, there are many other methods such as credit card and telephone payment.
3. Travel search websites
Most of these websites mainly search for air tickets and hotel prices, especially air tickets. Low prices are its most important resource, and finding the lowest-priced air tickets is its key to attracting customers.
4. Tourism community websites
Making friends is the interactivity of the community, which is increasingly valued by travel websites. Mining tourism customers from community members has been noticed by many people. Therefore, Thousand Oaks will acquire shares of eLong, which is an attempt by Thousand Oaks to combine SNS with e-commerce. Whether it will be successful or not is not yet known. Failure does not mean that this model will not work, it also depends on the person doing it.
The length of website building history. This seems to have some impact. If I saw a website by chance two years ago and see it again two years later, it is not only still there, but also doing better. This will also be of great help in effectively improving customer trust. Liars must not last long. Therefore, living long and well is also an important factor in gaining users' trust.
Some people also say that there should be as many qualification certifications as possible. For example, the company's business license, security license and awards should be posted online as much as possible. If there are qualifications awarded by a third party, they should also be posted online to give users a sense of security.
In fact, this aspect is not particularly important. The more customers are receptive to the Internet, the less they care about it. What you really care about can be given to customers in the follow-up.
Website content needs to be updated in a timely manner. It is best to have a dedicated person responsible for updating the website content every day to make people feel that this is a well-made website. Don't leave a line up until it expires and no one cares about it, making users doubt the products on the website.
Fifth, the website provides online consultation or 400 or 800 telephone numbers to facilitate users to ask questions at any time.
Despite this, many travel agencies still have different confusions. Small and medium-sized travel agencies build travel websites because they are small and hope to expand their business through e-commerce. However, compared with large websites of the same type, they do not have enough honors and qualifications to decorate their appearance. The thin company introduction deters many tourists, and in the end they are still unable to bring them. To achieve good customer conversion. There are also some large travel agencies, and the websites of their subordinate departments are made more like official websites, which not only makes users doubt their qualifications, but also causes them to lose a lot of resources. Those websites with good quality may not necessarily bring about good conversions. The reason is users’ distrust of the website. The website lacks a platform for tourists to communicate, and does not display the evaluation and experience of other users. The homepage display is cold. No more information about the website can be seen. Just like when people buy things, they are more willing to choose a salesperson with a kind attitude than a salesperson with a cold attitude. These problems are the reasons why users do not trust the website and are also important reasons that hinder the conversion of online customers. For this type of website, you can also consider cooperating with professional websites to distribute travel products together.
User trust cannot be simply piled up with money. To start a business, you need to get rid of several mentalities:
1. There are many websites that rush to find venture capital when they have a little success. In fact, they have not thought clearly about whether they really need the money. For online travel websites, many problems are not about money.
2. Think about explosive growth all day long and blindly expand. Booking other travel routes is not a model that can achieve explosive growth. It still relies too much on people. If the travel agency business grows too fast, there will be many risks. This article is organized by nike.ganmukun.cn.