A collection of the most effective website promotion methods currently available. Such as traditional website optimization, friendly links, forum blogs and other promotion methods, as well as the emerging SNS (SNS stands for Social Networking Services, that is, social network services, which specifically refers to Internet application services designed to help people build social networks. It should also In addition, there are currently mature and popular information carriers in society, such as SMS services (another common explanation of SNS: Social Network Site, that is, "social networking site" or "social network"), games, top replies, etc. All methods must be tried and summarized one by one to achieve better results.
1. Prize registration promotion method
A promotion method to increase membership registrations. Generally, everyone promotes it with prizes for registration, or some methods to encourage registration. People nowadays are very sophisticated in reality, and they will not do anything unprofitable. (For example, when my China Plant Network was first launched, it added member self-service promotion services and bonus registration. That is, members who register on this site will receive 100 points equal to 10 gold coins. With only 15 gold coins, you can have self-service advertising spaces in many places on this site. , and the location is good. If you only need to recommend other members or post a few articles on this site, 15 points will be enough. This method is more suitable for new sites that can use points to exchange for gifts. It may be more attractive. There is another method, but the prerequisite is that your website has unique content and is needed by most people. Then you can assign access levels to the website content and set access conditions for netizens. Only after recommending a certain number of visitors or registering as a member can you access this content.)
2. Blog promotion method
One is posted to forums and article sites, and the other is posted to blogs. The advantage of posting to a blog is that it won't be randomly deleted. When starting a blog, you must first add some blog circles and groups. When publishing soft articles, recommend them to more circles and groups at the same time. Get more traffic. (I have collected more than 50 related sites that currently have relatively high PR and are quickly included. Spiders often visit them. Friends who are interested may wish to download them at the address: http://bbs.zhiwuw.com/read.php?fid =28&tid=3&toread=1)
3. (SNS website: the full name is Social Network Site, which is a website established based on the Six Degrees Theory to help you manage friends in your circle of friends) SNS website promotion method
A. SNS website soft article promotion method
Nowadays, SNS type websites are very popular. Websites such as old schools and Kaixin have accumulated a lot of users. The main way to go to SNS websites is to go to a few popular SNS websites and add hundreds or thousands of users in a targeted manner. Then choose the appropriate soft article and attach a reasonable link to the website, and publish it in your own blog. Then let some of your friends share it, so that many people will pay attention to your article and your website.
B. SNS website API cooperative promotion method
If you or your employees below have certain technical capabilities, you can develop some small plug-ins related to your website products and plug them into your campus or overseas. As long as there is an open API SNS website, plug it in. Nowadays, many websites are doing this. Go to the school to see what open applications are available. Many of them are provided by small websites, and they all have more or less advertisements for their own websites. Moreover, the sooner this market develops, the better. Many SNS websites have only just begun to try to develop APIs, and the review requirements are not particularly strict. When more websites are built in the future, it will be difficult to insert them into SNS websites.
4. Submit to website promotion method
Website navigation station, website directory station. Of course, the link exchange platform also has some effects, but some friends say that the effect is not great. You have to try it yourself to know. It’s just that everyone has to collect them one by one on Baidu, which seems very troublesome. As a webmaster, everyone knows that time flies by quickly and is not enough.
5. Moderator alliance promotion method
This method is suitable for the promotion of forum community websites. That is to say, first join some moderator alliances, such as the Daqi Moderator Alliance, which is very good. Submit some exciting content of the forum every day and wait to be accepted by the relevant channels. Once accepted, it will bring you a lot of IP. . The most I have ever done is to bring more than 30,000 IP clicks to the website in two days.
6. Reply to the top promotion method
In fact, I don’t know what to call this method. Its limitations are very small. As far as I know, it can only be used in Maopu hodgepodge, so let’s call it Reply to Top. I discovered this method accidentally when I was looking at the IP origin of the website. I found that more than 200 IPs came from a post on Maopu that day, but I knew that we had never posted promotional posts there, so I thought it was a bit strange. I went to look at that post and found that someone had posted a link to our website and pinned the reply to the top, so it brought us more than 200 IPs. Later, I went to chat with some netizens who often hang out in Maopu, and I learned that you can use a prop called "Moon Talisman" to pin replies. Moderators can't delete it yet, only administrators have the right to delete it, so it can usually be kept at the top for a while.
7. Game promotion method
To retain traffic, users must actively participate in the website, and then add corresponding channels according to the user's preferences. For example, if forum users are particularly fond of casual games, they can add a game channel and then add it to the web page. Game platform, and then call on users to come to your game channel to play games. This has three benefits: first, it can show the strength of your website, and users will feel that you attach great importance to user needs, so the user experience will be very good; second, it can effectively attract traffic; third, it can still Get a share from players' recharges.
8. QQ group promotion method
Use dozens of QQs, join dozens of groups on each QQ, and post the website every day. On average, 50 QQs * 50 groups joined by each QQ * 50 people in each group = 75,000 people watching. If there are more QQs, more groups joined, large groups joined, and more people in each group, the publicity effect will be better. Even if QQ users who are not online are excluded, the effect cannot be underestimated. You have to endure the humiliation and bear the burden and not be afraid of being kicked. In addition, you can send group emails in the QQ group. For example, you can recommend the exciting content on your website **.com in the email. Some people will say that this is very simple and has nothing new, but it is still very difficult to do it well. I have a friend who has established more than a dozen QQ communication groups, and each group is full. As long as the website has new Content, he will publish it to the group in time. This has also become a source of stable traffic for him. The premise is that your site has certain relevant content.
9. Search engine promotion method
Today's novice webmasters are most keen on this short, flat and quick method. The function of a search website is to integrate network resources and find the most suitable website content for netizens, and its unexpected side effect is to bring traffic to other websites. The website promotion sections of many webmaster websites seem to have become SEO areas. The best way to do SEO is to standardize web page code, have fast access speed, unique content and less duplication, be useful to netizens, and be unique.
10. Soft article forum promotion method
Forum promotion is the first type of network I learned. Forum promotion is actually very simple. First of all, you must clearly define the target groups for your website promotion. These groups will be concentrated in those forums and those sections. Before promoting, you need to collect these forums first, and then prepare to post corresponding soft articles for promotion. During promotion, it is necessary to analyze which forums get good IP traffic. PV conversion is high. Then focus on posting in these forums to promote. When writing an article or quoting a good article, cleverly add your own URL.
11. Promotion method of exchanging links between websites
This was the most popular website promotion method a few years ago. Now we do link exchange. The main purpose of exchanging links is to increase the PR value of the web page. With a high PR value, it is easy to get good traffic from major search engines. . There is also a certain amount of IP traffic that can be obtained. If you exchange links with some famous websites, you can also increase your website's visibility in the industry. Welcome flower and plant sites to exchange with this site, one for China Potted Plant Wholesale and the other for China Plant Network.
12. Forum promotion method
Register dozens or hundreds of forums, register dozens of accounts in each forum, and publish popular content. I work as a sports networker. I collect some of the latest and hottest event videos every day, quote them to my website, and then go to the forums I collected to post. Posts like this are very simple, just add a few dozen of them to a good title. Introduce the text content of the word and put the video link address. After posting, change your vest promptly to upvote the post, which is to upvote your own post. Pay attention to changing your vest. A good title is the key to the success or failure of forum promotion. I have made an attempt before, changing the post with the same content into two different titles and posting it in the corresponding forum, but the results were very different. The forum mentioned here refers to forums, communities, post bars and other places where netizens may gather.
13. Email promotion method
Use professional email tools to collect email addresses in batches online. Many websites today use e-mail addresses as usernames. Therefore, collecting e-mail addresses is much more convenient than before. Moreover, these e-mail boxes are live mailboxes, which are frequently used by netizens, not invalid mailboxes. The effect is good. . The title of the email should be "standardized" so that netizens do not mistake it for spam.
In addition, you can set up automatic replies in your mailbox, and set the website address and website introduction as automatic reply content. When you receive any email, your mailbox will automatically reply to it.
14. Q&A website promotion method
For example, on Q&A websites such as Baidu Zhizhi and Sina iAsk, you can choose keywords from some websites to answer other people's questions. Or ask and answer for yourself. But it is important to note that if you answer other people’s questions, if the person who asked the question is not set as the best answer, it will not be easy to be searched. It is best to ask and answer yourself, and include your website’s name in the title of the question. Some keywords, and then change the IP to set this answer as the best answer. This will help users easily find your advertising posts when searching for these keywords.
15. Favorites promotion method
Add some pages with exciting content to QQ bookmarks, Baidu search, Yahoo collection, etc., so that netizens who like these contents can read and collect them.
16. Batch submission exchange link promotion method
Use the automatic submission tool to submit your website to the friendly link column of other websites. When webmasters review whether your site is approved, they contribute an IP to you. The development of human society benefits from the improvement of tool automation. It is necessary to make full use of the automation, digitization, and batch advantages of the Internet in transmitting information, and be good at using batch publicity tools to save manpower and repetitive labor. I haven't tried the effect, so you need to have time to test it yourself.
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