We must always keep in mind the two functions of soft articles: brand promotion and event hype. No matter what happens, soft articles are always written with these two purposes in mind. In 2009, the impact of the financial crisis will be more obvious. Major companies will reduce expenditures and save budgets. At this time, using the Internet and using soft articles to adopt new publicity strategies is a good choice.
Shanda International Auto Accessories Market has launched the "Brands should focus on online promotion" model to benefit some companies. Bai Yanxue, general manager of Shanda Market, said: "Online promotion" brand has the advantages of low cost, wide audience range and high communication efficiency. Become the best choice for low-cost marketing for enterprises.
In the new economic situation, whoever can grasp the pulse of online marketing will have the opportunity to win. The economic crisis has brought rare opportunities for the development of new technologies. Small and medium-sized enterprises seek long-term benefits, adopt effective online marketing methods and new online marketing strategies for promotion methods, and focus on innovation in marketing methods and advertising models.
Before the advent of the Internet, many companies only promoted products and expanded their popularity through various social relationships and media advertisements, but traditional publicity methods had great limitations. Including narrow information source channels, slow response of enterprises to the market, limited marketing channels, and the need to spend a lot of manpower, material and financial resources to promote their own brands and products.
The way for an enterprise to survive must focus on its brand strategy. No matter what kind of marketing method, it is the implantation and communication of its own corporate brand, and the Internet era provides a broader space for the development of corporate brands, and also provides a new Communication forms, especially in the WEB2.0 era, the Internet has become a platform for brand word-of-mouth communication.
Internet marketing, with its advantages of low cost, wide audience range and high communication efficiency, has become the best choice for low-cost marketing for enterprises. In the new economic situation, whoever can grasp the pulse of online marketing will have the opportunity to win. The economic crisis has brought rare opportunities for the development of new technologies. Small and medium-sized enterprises seek long-term benefits, adopt effective online marketing methods and new online marketing strategies for promotion methods, and focus on innovation in marketing methods and advertising models.
Enterprises use the Internet to quickly, conveniently and effectively promote company products and brands, which can effectively expand the company's visibility and reputation in the industry. An authoritative foreign survey shows that when enterprises obtain the same benefits, their investment in online marketing tools is 1/10 of that in traditional marketing tools, but the information arrival speed is 5 to 8 times that of traditional marketing tools. Among users who obtain information from the Internet, the proportion of business users is higher than that of users who are exposed to traditional marketing tools.
Internet marketing is an innovation in traditional marketing methods. The combination of traditional marketing and online marketing reduces marketing costs and uses more effective online marketing communication methods to strengthen corporate marketing and promotion methods and bring breakthroughs in branding and sales to companies.
Enterprises introduce Internet marketing strategies, understand what goals the enterprise wants to achieve through Internet marketing, and choose a reasonable Internet marketing model based on the characteristics of the company's product sales channels, user groups, and buyer demand characteristics.
For an enterprise, without customers, there is no market. If an enterprise wants to establish its own market online, it must establish its own fixed customer base. The key to achieving this goal is to use all methods and techniques to attract target customers. Internet marketing can combine the characteristics of the Internet to explore many marketing ideas. Only by investing corresponding funds and energy in online marketing to achieve real innovation in enterprise development can the true value of online marketing be reflected.
However, as the old saying goes, money is not everything. Capital investment and Internet marketing cannot simply be equated. Only by choosing the right Internet marketing products can investment be truly transformed into value.
Wu Dejiang himself writes in the dark and always uses soft articles to talk about things. It’s not that I like it, it’s just that it really affects each of our lives. Of course, I use soft articles to talk about things, but this is just an introduction. In the article, you should put forward your own opinions and look at the problem from a positive side. At the same time, this can be a good way to get into the corporate information promoted, or use the company as an example, or use the company's actions to reflect it. In short, we want the article to have news, opinions, content, and enterprise.
If you really want to develop well in the soft copy industry, it is recommended that you learn more about the public relations industry. A brand cannot be created by just a few articles, and soft articles cannot cure all diseases. It is more practical to choose soft articles at the appropriate time based on the needs of your own business.
Author: Huichuang Network www.hainanweb.net