I have been doing Internet marketing for a while. Recently, I often heard some friends say that they were doing Internet marketing. Later, I found out from their work content that they were actually doing website promotion rather than Internet marketing.
Conceptual distinction
Why do you say this? Because the scope of Internet marketing is much larger than website promotion. Website promotion can literally be seen that the positioning of website promotion is mainly to promote the content of the website, while the scope of Internet marketing is far greater. Far greater than website promotion. To briefly explain the concept of Internet marketing, Internet marketing is actually the use of various platforms on the Internet by companies to use various marketing strategies to spread the company's brand and ultimately promote product sales, or directly generate product sales.
Do not deny the significance of website promotion
I do not deny that website promotion is of great significance, and to a large extent, domestic small and medium-sized enterprises doing Internet marketing mostly use the Internet to promote the company's website. Here I will talk about some basic promotion methods for website promotion, which can be regarded as an entry-level concept for friends who do website promotion.
There are all kinds of website promotion methods. I won’t go into details here because each promotion method has detailed techniques and details, and it requires a lot of practice by friends who do website promotion.
When you get a website, your first choice is to see what kind of website it is and what kind of promotion method it is suitable for. Let’s take a simple example. For example, a company’s website is generally an introduction to the company’s products and services. At this time, for the platform we want to promote, we first think about the target audience of the website. In fact, it is very simple, that is, the scope of positioning of your company's products or services.
There are many ways to promote your website, just be good at practicing them
Here are some specific promotion methods to use.
search engine optimization
For example, common search engine optimization is a method currently used by many companies. Search engine optimization is a low-cost promotion method, and the effect is still very good. Many companies are also using this method. There are many ways to promote the company's website. What is the purpose of promoting the company's website? I don't need to explain this. Everyone knows it. Some readers may say, then how do you say that website promotion is not equal to Internet marketing? Of course, the purpose of website promotion is to promote the company's brand and promote product sales. The goal of Internet marketing is the same, but I just start from the perspective of In terms of operation methods, the scope of website promotion is different from that of online marketing.
Soft article promotion
Let’s talk about another promotion method. To promote a website, you should often write some soft articles. In fact, the role of soft articles is still very obvious, and substantive soft articles are not only of great significance to readers, but can also promote the website very well. Generally, we write Soft articles should be written according to the content of the website you are promoting, so that the website can be effectively promoted. For specific instructions on how to write soft articles, please read the "Online Marketing Soft Article Writing Skills Training".
Search engine product promotion
Baidu’s product promotion, Baidu is the largest search engine in China, we will definitely not let go of Baidu’s products. Baidu’s Tieba, Baidu Zhizhi, etc. are all our channels for website promotion. Being good at using Baidu’s products is undoubtedly the best way to promote Baidu’s products. A good choice for friends who want to promote online. I believe that it goes without saying that everyone is using search engine products. The key lies in some skills and details. I won’t go into details. You will know it by practicing it yourself.
Forum promotion
The forum is a relatively active platform. Needless to say, if you do online promotion, you definitely need to use the forum to promote the website. How to use the forum to promote the website? This will briefly explain how to do forum promotion. Forum promotion first It’s about positioning. When doing website promotion, you must first look at where your target group is? Then you can send some product and service information to the target group, but in general it is of little significance. For forum promotion, you generally need to plan theme events. , inserting product and brand information into the event process will have a better effect.
Blog promotion
Blog promotion? By the way, blog promotion is a valuable promotion method. Can I explain this in detail using an example? Many friends who do website promotion know Mou Changqing. Just look at his blog and you will know that blog is a good promotion channel. Enterprises can do some blog marketing for potential customers, or find some famous bloggers to promote events. This depends on the specific promotion goals.
Other promotional techniques
There are various free and paid promotion methods. The specific website promotion method depends on the specific promotion product. Here I will briefly talk about other website promotion methods, such as using SNS promotion, sending emails, RSS subscription promotion, Press releases, online advertising, etc. Let’s briefly talk about these methods.
Website promotion training
After listening to me introducing so many website promotion things, some readers may ask me what to do if I am a novice and don’t understand anything? Don’t be anxious. In fact, if you want to do website promotion, you need practice and continuous exploration to make progress. If you want to achieve success in one step, it is definitely impossible. Some readers may ask, I don’t know anything but want to learn how to do website promotion. I still agree with this. Learn website promotion before doing website promotion. These things are still very necessary, especially for novices who are just getting started. An Internet marketing training institution that I am familiar with: Emark Internet Marketing Academy is quite good. The key is that its teachers are good, and they are all teachers who combine theory and practice. After graduating from Emark, you can also get a certificate of Internet marketing engineer. , it is absolutely valuable. Basically, the students who graduated from Emark are robbed by companies. You will know whether it is good or not by looking at the results.
Okay, that’s all. What I mainly want to emphasize here is the difference between online marketing and website promotion. Everyone just needs to understand their operating levels.
Author: Zhang Yingjun
First published: First published by China Internet Marketing Forum, please indicate the source when reprinting: http://www.chinanms.com