In a previous article, I briefly talked about one-to-one website promotion. Interpersonal network marketing focuses more on one-to-one strategy.
1. Customer and overall positioning
The comprehensive application of online sales is interpersonal network marketing, that is, using interpersonal relationships including real friends, relatives, classmates, colleagues and netizens on the Internet to sell products on the Internet. Just like website promotion, use all available interpersonal resources around you. , follow the one-to-one marketing strategy for promotion, find suitable groups for promotion, take the Chinese webmaster website as an example, it belongs to the webmaster website portal, the target is all webmasters, use all available resources, for webmasters For websites, it is very important to establish your own circle of webmasters. Be considerate and work hard. Every webmaster is very important to you. If you are a Taoke or online store website, It is even more necessary to do a good job in interpersonal marketing. Seize all the opportunities and external resources around you. Take the Chinese webmaster website as an example. It is a very difficult thing for me to do promotion because of the monopoly of A5, chinaz, cnzz and other companies, and the preliminary work-- It’s just that promotion work is very difficult. It's different when you run an online store. When promoting, you can post on major forums. Generally speaking, it is very good to go to QQ space for promotion. As far as I know, most of the people who use QQ space are women between the ages of 17 and 30. This provides a platform for friends who are engaged in women's websites and women's product marketing. Keeping a firm grasp on 17-30 as a whole, let me analyze the overall positioning and product positioning for you:
The youthful age of 17-19 years old---suitable for sales promotion of online store jewelry.
19-22 years old----Can do some online store promotion of couple jewelry.
23-25 years old---for office workers, they are generally quite busy. According to the analysis of psychologists, most of the office workers are single and eager to get love. This is a suitable place to promote some dating sites.
25-30 years old - the transition from youth to yellow, suitable for doing some health websites. Women's websites are a good choice for the products sold by women's websites. Personal recommendations: sexual products, beauty and body care products, slimming and other products...
2. Marketing method (promotion method)
Marketing methods, that is, interpersonal marketing, all say that to do online marketing, you must first learn to be a human being. Regarding promotion methods, the first point is also mentioned, how to promote, share the value you deserve with others, and gain recognition from others.
A: Both website promotion and marketing need to follow the principle of "courtesy first, then attack". Politeness can measure a person's value and respect every customer.
B: When promoting, be sure to explain the advantages of your product, etc.
C: As the development of the Internet continues to grow, online stores continue to increase, and promotions increase day by day, many people are tired of such people. What we need to do here is not to let others get tired of you. How to do it specifically? Everyone should have seen "Love Call" "Transfer", there is such a detail. When the protagonist meets a salesman who sells insurance, he has these lines of dialogue:
Heroine: "You sell insurance?"
Actor: "No. I don't sell insurance, I provide services for insurance."
Heroine: "Is there a difference?"
.......
Actor: "Yes, God is in charge of death, and insurance is in charge of life."
These few simple dialogues completely integrate marketing and psychology. As a friend of an online store, whether it is promotion or sales, you must grasp the customer's psychology and take the initiative. Don't wait quietly for traffic customers. The only way to build an online store is to It is crucial to take the initiative to find customers and potential customers. It is hard work to run an online store, but in the process of building an online store, you will slowly learn marketing, which is a great pleasure. Do a good job in building an online store: discount promotions, gift promotions, lottery promotions, points promotions, develop opportunities for customers to purchase and cooperate again, make full use of these internal resources, and defeat competitors. This is not to ask you to defeat "Jack Ma". . The same theory works great for other sites as well.
3. After-sales service (user experience)
Improve customer relations and customer service. No matter what website you build, visitor user experience is very important. The higher the user experience, the greater the value of the website, and the visitors you bring will come to your website a second time to find the information they need. Serve. Friends who run online stores should pay special attention to customer experience, which is related to the credibility, quality, value, etc. of your online store. The same goes for other websites. For some personal reasons, the current user experience of China Webmaster Station is not very good. It lacks many ingredients and cannot fully meet the needs of users. Marketing interpersonal network marketing is composed of people, so management is particularly important in interpersonal network marketing. How to manage these people well is the most important topic in interpersonal network marketing. Only if it is managed well can it be a healthy and legal interpersonal network.
In the final analysis, Internet marketing is still human marketing. The only difference between Internet marketing and traditional marketing is the different carriers. To do online marketing, you must first learn to be a human being. Of course, necessary e-commerce knowledge is the prerequisite for online marketing!
This article was first published on China Webmaster Station http://www.86zzz.com/html/2270.html
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