This article was planned around April when a female friend wanted to cooperate with me on a second-hand car website. I found some information on the Internet and wrote down this small plan. I guess we couldn’t cooperate, so I posted it for everyone to share. This article is definitely What I wrote has been saved in my computer and I haven’t been willing to delete it. My level is limited, so you can just read it, haha.
1. Background:
Why do we buy second-hand cars? Is a new car bad? Is it bad to rent a car? It can be said that different people have different views on this issue, and there is endless debate. But in the final analysis, the answer to this question is that when your economic foundation is still in the primary stage of socialism and you are not familiar with some basic knowledge of car maintenance and upkeep, second-hand cars are the best choice. But if you are already wealthy, there is absolutely no need to buy a second-hand car.
2. Basic ideas:
Establish a second-hand car trading network to encourage offline car owners who buy and sell second-hand cars to publish information online to obtain information fees (this should be the case in the early stage). Later, you can also put some advertisements for driving schools, second-hand car transactions, and second-hand car trading companies. You can also put some bidding ads from Baidu and Google. Generally, the unit price of ads matching cars will be relatively high, but it is much inferior to the previous ones because we are in the industry.
The convenience of establishing a second-hand car network is that the Internet is now almost universal across the country. It is estimated that there will be more than 200 million Internet users in 2009. Nowadays, most Chinese families basically have cars. Many families also want to own cars, and some families are not financially able. A wealthy person wants to buy a second-hand car, but when it comes to the second-hand car trading market, there may be some intermediary fees. I don't know about this, but it will definitely be like the house transaction. The establishment of a second-hand car network in this way eliminates the need to go to the second-hand car trading market or department. You only need to fill in the second-hand car information online and it will be published. It is easy and convenient. Moreover, many people nowadays have to go online to find information, so as to Bring offline business online.
The important thing is that as the membership of the website continues to increase, some offline marketing departments are beginning to be unable to sit still. Since they have opened physical stores, they will not let go of the online aspect, so that our website can stand alone. Open a section, the second-hand car trading section of a certain company. After opening it, they only need to find second-hand car information from their company every day and publish it. This means that we can sell it to them in the form of renting a store. You should know something about this, right? .
3. Specific operations:
The initial stage of starting a business can be divided into two types: small investment and large investment. For a small one, start with a home computer, find the program, activate a VPS, register a domain name, and ok, the website is ready. Next, instead of going to the market first, we can "steal". The so-called stealing, since we are doing it in Zhengzhou, then we find the local second-hand car trading website in Zhengzhou on Baidu and Google, and we first steal their information to fill in the Full content on the surface of the website. Then we continued to update and steal information every day, which led to Baidu's inclusion, and then started to create friendly links for keywords to obtain good rankings. This is something that must be done online, because now many netizens rely on search engines. In China, Baidu It is important, so we have to do a good job in Baidu rankings and at least enter the top 10 pages, and then start offline promotion. Specifically, we can refer to the examples of other second-hand car trading websites, and then start to dig and collect information in the market, so as to Continue to grow the website, and at a certain time, start to make profits.
4. Profit expectations (unpracticed, immature).
It's small. The program costs at least a few hundred yuan. A good VPS is estimated to cost more than 1,000 a year. Let's buy one month's first, priced at 150-300, and the domain name at 30-60. That's basically what it starts with. Let’s not talk about the process of website growth for now, let’s talk about future profits. The last time I saw the approximate profits of Ningxia Used Car Network, it is like this. Free door-to-door photos, the website itself registers the information, and sends a free second-hand car registration card. The price is 58 yuan for a car. We can also refer to this. Also, as I just said above, after the website grows, let the real-life used car trading department come to the website to rent store space and charge fees. Next are advertisements, advertisements for driving schools, advertisements for second-hand car trading companies, vehicle home inspections, and BaiduGoogle bidding advertisements. These are also allowed. This is probably the website's later profit, but we can continue to explore it in the future.
5. Advantages:
Convenient, you can read information online and contact sellers freely without going through an intermediary. This increases website traffic and makes website advertising profitable.
6. Difficulties:
The biggest doubt is whether the seller's car owner came to the website on his own without registering with us. Will he publish the information or is the information authentic?
Used cars Are we familiar with the bright and dark aspects of this industry?
We should have to know sooner about the highly profitable practices of the used car industry.
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