Now SEO is no longer a mysterious industry in China. Now many companies understand the role of website optimization in corporate marketing, and are gradually changing from website promotion to website optimization. But in the traditional sense, website optimization It not only includes search engine optimization, but also includes the following aspects:
1. Soft article promotion: Write more original articles based on your own life experience, and insist on updating different content every day, so as to achieve the purpose of being search engine friendly and better attracting users. You can publish it to relevant forums or portal blogs based on the content of your articles, so that more users can learn about your website from more channels;
2. Complementary strategic cooperation and promotion: For example, my website china-xinjing.com has a nested cooperation with jiatx.com, and a search column for JiaTianXia has been added to the article page of my website. At the same time, I was provided with a well-located advertising space on the Home World website. Through this cooperation, I not only have the search function, but also can attract some customers through advertising, and at the same time save this part of the expenditure. It can be said that win-win;
3. Event promotion: Whether you are running a business or a website, you must always remember one thing: Chinese people are actually very greedy for petty gains. Therefore, it is recommended that if a website is online and wants to attract more people to participate, it must find ways to carry out some activities. It would be better if it is some activities that can be continued, so that the stickiness of netizens will be generated as the activities are carried out. Just like the "Valley Baiyou" competition held by A5 during this period, it played a very good publicity role;
4. Community and forum promotion: For promotion in these places, first, you can directly find the corresponding person in charge for cooperative promotion, and second, you can spontaneously promote it in communities and forums. However, if it is the second kind, you need to pay attention to promotion. way to prevent the promoted topic from becoming an advertising post and being deleted. It is generally recommended not to start promotion work immediately after registration, but to hang out in the community and forum for a period of time to become familiar with it before promoting it. This way, it is less likely to be deleted;
5. Competitive ranking: According to the author's observation, after Baidu and Google purchase bidding ranking, the inclusion and ranking conditions will be much better than those without bidding ranking. But in any case, it is more beneficial to do some bidding rankings in the early stages of website development, because this is also a concrete manifestation of a company's strength;
6. Traffic purchase: Traffic purchase is undoubtedly one of the most cost-effective promotion methods at present. The only thing you need to pay attention to when carrying out this kind of promotion is not to pursue low prices one-sidedly, but to be selective in the placement, so as to avoid increasing traffic without damaging the image of the website.
Through the above steps, it will play a very good role in promoting the website.
The article was first published at: http://www.hotondesign.com