According to a foreign survey and related research by Niu'an Internet: when enterprises obtain the same benefits, compared with traditional marketing tools, the investment in online marketing tools is only 1/10, but it can be 5 times to 8 times that of traditional marketing tools. The speed at which information arrives, Niu'an Internet, the top Internet service provider in Inner Mongolia, believes that among users who use the Internet to obtain information, the proportion of business users is higher than that of users who are exposed to traditional marketing tools. The investment ratio of Inner Mongolia companies and enterprises in website promotion is even less. It can be seen that in the era of Internet economy, the most effective and economical marketing method is Internet marketing, and its effect is even more direct and effective in second- and third-tier cities such as Hohhot and Baotou. Whether traditional Inner Mongolia enterprises can use the Internet to create business opportunities, reduce costs, and improve competitiveness is the key to success in the future under global economic integration.
However, in the Internet era, the role of online marketing not only has its positive side, but also has its negative side. Coupled with the wide scope and intensity of information control in our country, it is not smooth for netizens to obtain information. Some websites have begun to stir up waves of topics on the Internet. It is worth paying attention to some cases involving "beauty marketing". As an example of online publicity and marketing However, the offensive methods are not shy at all.
For "beauty marketing", various online promoters are the channels for this marketing. Because the operation mode is relatively simple and easy to implement, those companies that need marketing the most and are most interested in results have joined this marketing mode.
Because the cost of promotion and hype through beautiful women is low, the effect is good. If done correctly, a brand can gain huge promotion and attract a lot of attention in a very short period of time.
However, due to the special campaign carried out by the state to rectify vulgarity on the Internet, "beauty marketing" has become "vulgar". Therefore, continuing to use "beauty marketing" methods may have a negative impact on the company's brand. Due to the negative effect of "vulgarity", it is a potential harm to the company's brand and is not conducive to the long-term development of the company. Some wise companies have re- Consider planning such an online marketing campaign.
Of course, as an Inner Mongolia enterprise, there are many methods of online marketing and promotion. New Coast Internet believes that as long as it is good for brand promotion, it will have a positive impact on the brand image. We don’t have to stick to traditional promotion methods, we can use our imagination, creativity is everywhere!
Nonetheless, online marketing has obvious advantages over traditional media. Its low cost, wide audience range, and high communication efficiency are all the advantages of online marketing. If companies want to open up their own blue ocean, it is even more necessary to carry out low-cost marketing. In the Internet era, whoever can grasp the pulse of online marketing will take the lead.