Under normal circumstances, for companies, establishing a website is the first step in interactive marketing. The corporate website is a window for netizens to understand the corporate brand and products. In the big stage of Internet marketing, websites are the inevitable choice, but in recent years, online community marketing, IGA, and IM marketing have become new forces in interactive marketing, but they are all based on websites.
online community marketing
Online community is a unique virtual society on the Internet. The community mainly achieves the purpose of mutual communication among members by gathering visitors with common interests into a virtual space. Achieve a marketing purpose in communication.
Today, the more famous online community marketing is SNS marketing, which is event marketing that grafts brands or products with hot events, thereby touching the attention and spread of netizens.
Online community marketing is the most interactive feature. Netizens browse information selectively and can make real voices of what they like or dislike. However, this voice is very easy to be contagious and forms a medium of communication.
IM marketing
IM software QQ and MSN are essential communication tools for today's Internet users. Due to the strong trust relationship between friends on IM, the credibility and influence of information dissemination are much better than traditional advertising methods. This year, Coca-Cola launched the online torch relay: If you are qualified to pass the torch online, You will be awarded the title of "Torch Ambassador" and an unlit icon will appear next to your avatar. If you can successfully invite other users to participate in the event within 10 minutes, your icon will be successfully lit and you will obtain the right to use the QQ skin of the "Coca-Cola" online torch relay event. This event got out of hand and attracted 40 million people in 40 days. One can imagine how powerful it is.
IGA
IGA (in-game-AD, that is, in-game advertising), IGA is not just rigidly "tied" to the media, but grows lively in online games. In recent years, 40 million to 50 million online game players are obsessed with online games, and these people are the communicators of IGA.
For example, the mobile phone ads in Audition and the keyboard ads in CF a few years ago, the creative effects are exciting!
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